Frozen drinks may not immediately come to mind when you think of Halloween, but the largest frozen drinks supplier in the UK, Vimto Out of Home (OOH), is set to change that. Following the successful launch of blood orange Starslush last Halloween, the latest promotion heroes the popular flavour. And with add-ons boosting uplift in volume at an average of 41%, Vimto will continue to drive excitement into autumn 2018 with the combo.
“We serve over 40 million cups of frozen drink every year, and are increasingly seeing demand throughout the year, so it makes sense to extend our promotions. Halloween is the third largest commercial season, worth over £350million to retailers and attractions in the UK. We also know that the biggest spend during this time is on confectionery, which is why we’ve worked closely with our confectionery licensees to make the drinks even more of a treat,” said Ed Jones, Senior Customer Marketing Manager, Vimto Out of Home.
“The blood orange flavour taps into the consumer appetite to try new and exciting flavours. What’s more, there’s a trend to add toppings to drinks, we’ve seen that with coffees, milkshakes, and now people are doing it with frozen drinks too. Consumers want the option to personalise their drink, and the impact it can have on outlet sales speaks for itself.”
The promotion runs through September and October.