This weekend, Londoners were shocked to see Walkers‘ latest billboard, suggesting it will swap its packaging for fan-favourite flavours Cheese & Onion and Salt & Vinegar. The April Fools campaign was created by global creative agency of record VCCP, PR agency Good Relations and global content studio Girl&Bear, both part of VCCP. It consists of billboards which show the Walkers […]
March 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
Flings set out to reimagine a childhood classic: creating a toaster pastry that delivers on nostalgia and modern nutrition. With a product unlike anything on the market, the founders needed a brand identity that could balance the playful joy of childhood with the sophistication of an adult treat. They turned to Blurr Bureau, a global strategy […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]
January 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, Direct, Sales […]
Integrated marketing agency Brandon has redesigned the website of Primal Pet Foods, a leading manufacturer of fully prepared, premium-quality raw foods, treats, and chews for dogs and cats. The agency recently launched the site to coincide with the debut of new packaging. Brandon is leading Primal Pet Foods’ digital transformation and handling creative, production, analytics, SEO, and website […]
The cult coffee company has new branding to mark its 10 year anniversary Branding and design agency NOT Wieden+Kennedy today share a new visual identity and packaging approach for popular London-based roasters, Dark Arts Coffee. The new identity is based on the concept of Joyful Nihilism, inspired by the style of the company’s signage from their much-loved […]
Leading brand design agency Lewis Moberly has created the structural and brand design for The 18 for The Glenrothes, the latest chapter in its long-term partnership with brand-owner Edrington Group. The Glenrothes 18-year-old is the latest pillar of The Glenrothes rare whisky portfolio all deeply connected to The Glenrothes private estate in Speyside in Scotland. […]
In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview with Paul […]