Cheeky Panda rebrands to empower the bamboo revolution

Cheeky Panda, who makes everyday essentials such as toilet paper, kitchen roll, facial tissues, facial wipes and more from sustainable bamboo has unveiled a bold new brand identity and packaging refresh as it steps into its next phase of growth. Working with B&B studio on the new packaging design, they have introduced fresh desirability and standout iconicity as the brand seeks to grow its offer in the household space.

Born in 2016 as a bamboo toilet roll brand, Cheeky Panda has grown into a certified B Corp, offering 16 different products across 25 countries worldwide. Now the number four branded tissue in the UK and the number one eco-brand on Ocado, the brand is on a mission to replace disposable with renewable – one cheeky product at a time.

The refreshed identity gives greater prominence to its biggest icons: Colin the Panda and bamboo. Colin now features as a confident and timeless brand symbol, paired with a stronger logotype and the clear promise of “sustainable bamboo” to reinforce Cheeky Panda’s eco-credentials.

The new packaging also introduces softer, more natural bamboo patterns that echo the silky feel of the products themselves, with designs flexing across categories. From wraparound effects on tissue boxes that mimic bamboo growing on shelf, to simplified messaging that highlights sustainability without losing the brand’s playful personality, the update ensures Cheeky Panda stands out while staying true to its values.

The new designs demonstrate a bolder and more confident tone of voice, inspired by the brand’s mission to create a bamboo revolution. Across the packs, the brand’s messages are simplified and emboldened, ensuring that key sustainability facts are highlighted without compromising the brand’s naturally playful personality.

Julie Chen, Cheeky Panda CEO and Co-founder commented: “This rebrand is a huge milestone for us. It captures everything our customers already love about Cheeky Panda, while giving us the strength and confidence to take the bamboo revolution to the next level. It’s cheeky, it’s bold, and obsessed with bamboo  – exactly what we stand for.”

Shaun Bowen, B&B Co-Founder and Creative Partner added: “Our refresh of Cheeky Panda fixes all the problems the original packaging had. Softness, naturalness and a genuine sense of bamboo expertise have all been added in to great effect, resulting in a meaningful evolution that elevates the brand from cheeky challenger to bold bamboo icon.”

Source: B&B studio

  B&B Studio, Brand Identity, Branding, Cheeky Panda, Marketing, Packaging, Packaging Design, Rebrand