Radiocentre is launching a campaign parodying the marketing hype used by companies such as Apple and Samsung for new technology launches to show that radio is the medium that advertisers should look to for the future. The campaign will also be on social media and on industry news websites and ends with the call to […]
JetBlue, the airline with a mission to inspire humanity, has a message for travelers everywhere: You deserve better. Launching August 16, its latest campaign, ‘Just Alright Doesn’t Fly Here,’ takes a stand against mediocrity in air travel and reminds travelers they don’t have to accept the bare minimum that has become standard across the industry. […]
Nine years after launching a viral video parody of Nestlé’s Kit Kat brand, the environmental group, Greenpeace, has released another video, this time highlighting Nestlé’s extensive use of plastic packaging. In the social video, Nestlé’s “Chief Plastics Officer” heads to a vending machine for a refreshment after a game of squash, but instead of receiving […]
Award-winning broadcaster UKTV launched its first content marketing digital campaign for on demand TV service UKTV Play. The series of UKTV Play exclusive episodes of Geek Island are promos purporting to be a new intellectually challenging reality TV series, where SMART is the new SEXY. Billed as a sizzling new mini-series which follows the […]