B&B has partnered with Dr Megan Rossi, The Gut Health Doctor in the creation of new supplements brand SMART STRAINS®. The agency previously worked with Dr Rossi back in 2019 to create the successful gut health food brand Bio&Me. SMART STRAINS® is a new range of targeted live bacterial strains formulated by The Gut Health […]
The decorating merchant is one of the loyalty programme’s longest-standing partners Nectar360 is celebrating 20 years in partnership with Dulux Decorator Centre, the UK’s leading paint and decorating merchant with over 230 stores across the UK. DDC was an early member of the Nectar loyalty programme, joining three years after its launch in 2002 as part […]
The Many, an award-winning independent agency specializing in holistic strategies, creative campaigns and content, and connective media planning, has been named media agency of record for Panda Express. The agency was selected to extend a successful multiyear partnership based on their proven ability to advance Panda Express’ media strategy during a key growth phase. Their demonstrated […]
McDonald’s presents an unprecedented partnership to bring back the Filet-o-Fish to the Brazilian menu Brazil knows how to grab our attention, hands down! McDonald’s introduced its new Filet-o-fish campaign (aka McFish), bringing nobody but Duo (the Duolingo Owl) as its superstar. But why? First, we must acknowledge that the fish sandwich is not permanent on […]
Fort Garry Hotel, an iconic property in Winnipeg, Canada, has partnered with TravelBoom Hotel Marketing to modernize its digital marketing strategies. With TravelBoom’s expertise in web development, SEO, and PPC campaigns, the historic hotel is set to attract a new generation of guests while maintaining its legacy of excellence. Known for its blend of timeless elegance and […]
New Creative Format Engages Audiences Across PubMatic’s Premium Supply SeenThis today announced a partnership with Exverus to power their Social Reach product with its streaming vertical video technology. Premier Protein is the first client to run this new product. SeenThis’ new ad format brings the engagement of social ads to the open web, delivering with […]
FotMob, the essential matchday football app, is once again set to revolutionise the way fans experience the highly sought after Sidemen Charity Match, providing professional-grade coverage for the 2025 edition at Wembley Stadium, delivering FotMob Player Ratings, together with live stats, automated graphics, and in-depth match analysis powered by Opta and Opta AI. Opta is the […]
A New Partnership in the Name of Sustainability JAKALA, Europe’s leading AI-driven data transformation company, announces a global partnership with Cedara, the Carbon Intelligence Platform, to accelerate the adoption of sustainable practices in omnichannel advertising campaigns. JAKALA’s commitment to sustainability is reflected in its status as a Benefit Corporation since 2021 and its full adherence […]
The publishing giant is partnering with Brand Metrics to strengthen – and advance – its advertising measurement capabilities Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a significant milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its […]
SHRM, the trusted authority on all things “work,” has selected Yes& for a major strategic initiative to craft powerful new Persona and Audience Journey Mapping programs. The work has begun and will conclude in the spring of 2025. Yes& has been engaged to help SHRM deepen their understanding of how to better anticipate audience needs and deliver […]
