Audience Store and Fenestra announce strategic alliance to enhance campaign efficiency and effectiveness

Audience Store and Fenestra announce strategic alliance to enhance campaign efficiency and effectiveness

The partnership will help brands maximise their reach and achieve incremental growth Audience Store, a leading international customer insight and programmatic media activation partner, has entered into a strategic alliance with Fenestra, an innovative provider of AI-driven solutions for the advertising industry. The partnership is part of Audience Store‘s Innovation Lab initiative, aimed at enhancing […]

From Cart to Sleigh: MRM Helps USPS Modernize 100+ Year-Old “USPS Operation Santa” Program with New Commerce Partnership with Toys “R” Us

From Cart to Sleigh: MRM Helps USPS Modernize 100+ Year-Old “USPS Operation Santa” Program with New Commerce Partnership with Toys “R” Us

Delivering holiday joy from the North Pole is now easier than ever. The United States Postal Service’s 100+ year-old “USPS Operation Santa” is rolling out a new e-commerce catalog with Toys “R” Us called “Santa’s Gift Shoppe” that aims to make fulfilling holiday gift wishes easier and faster. Since 1912, “USPS Operation Santa” has answered thousands […]

Nectar360 partners with Marriott Bonvoy®

Nectar360 partners with Marriott Bonvoy®

Partnership with global travel loyalty programme means Nectar members will soon be able to use and earn Nectar points on hotel and resort stays around the world Nectar360 which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced a partnership with Marriott Bonvoy that will give its Nectar members more flexibility on […]

Utiq announces Austria launch, partnering with A1, Austria’s leading telecommunications provider

Utiq announces Austria launch, partnering with A1, Austria’s leading telecommunications provider

Following other key European launches, Austria becomes Utiq’s sixth operational market The partnership leverages A1 expertise and network reach to enable responsible digital marketing Utiq, the European AdTech company with a unique telco-powered first-party identifier that harnesses Authentic Consent to enable responsible digital marketing, has officially entered the Austrian market in collaboration with A1, Austria’s […]

HOVIS® LAUNCHES EXCLUSIVE FAMILY COMPETITION TO CELEBRATE ANIMATED FILM ‘THAT CHRISTMAS’ FOR LOCKSMITH ANIMATION PARTNERSHIP

HOVIS® LAUNCHES EXCLUSIVE FAMILY COMPETITION TO CELEBRATE ANIMATED FILM ‘THAT CHRISTMAS’ FOR LOCKSMITH ANIMATION PARTNERSHIP

From 4th November, Hovis® will launch an exclusive ‘win a family holiday’ competition across its popular Best of Both® loaves (£1.35, 800g) to celebrate its partnership with Locksmith Animation. The limited-edition designs will feature on 4.3 million packs in retailers nationwide as the competition ties in with Netflix’s upcoming hilarious and heart-warming animated film That Christmas. An engaging shopper competition, […]

Audience Store partners with AudienceProject to enhance incremental reach capabilities for TV advertisers

Audience Store partners with AudienceProject to enhance incremental reach capabilities for TV advertisers

The partnership will enable advertisers to deduplicate Barb data and impression-level digital data to discover incremental reach opportunities for and improve the effectiveness of their CTV campaigns Audience Store, a premier international customer insight and programmatic media activation partner, has announced a partnership with AudienceProject, a leading provider of audience measurement solutions, to bolster incremental […]

Nectar360 extends its award-winning Avios partnership with IAG Loyalty to 2028

Nectar360 extends its award-winning Avios partnership with IAG Loyalty to 2028

The award-winning partnership was the first between an airline and a supermarket coalition loyalty programme Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has announced an extension of its award-winning partnership with IAG Loyalty that allows Nectar members to convert their Nectar points to Avios. Customers can convert their Nectar points […]

Blis Strikes Exclusive Deal with Virgin Media O2 Business to Enhance Advertising Offering

Blis Strikes Exclusive Deal with Virgin Media O2 Business to Enhance Advertising Offering

The new deal provides Blis with 3 years of exclusivity, which will enable their customers to tap into anonymised and aggregated geographical insights on mobile brand engagement. Blis, the geo-powered advertising tech stack, has announced a new partnership with Virgin Media O2 Business to position the company as the exclusive partner for the O2 Motion […]

esbconnect combines with Sagacity to create the UK’s most comprehensive UK dataset

esbconnect combines with Sagacity to create the UK’s most comprehensive UK dataset

Partnership will enable brands to enhance their existing customer data and activate new and existing audiences from within esb’s platform Customer acquisition specialist esbconnect has announced a partnership with Sagacity, the UK’s leading data and analytics consultancy, that will see Sagacity’s UK-wide Intra dataset combined with esb’s own email dataset of 17m UK consumers. The […]

BackLite Media partners with VIOOH to bring programmatic digital out-of-home to the Middle East

BackLite Media partners with VIOOH to bring programmatic digital out-of-home to the Middle East

BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH’s first entry into the Middle East’s DOOH market and represents a significant milestone for both companies as they expand their regional […]

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