UK launch is enabled by two new Telco partnerships, giving Utiq unrivalled scale in the delivery of deterministic, privacy-first advertising Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces the operational launch of its service in the UK, marking a further significant milestone in the company’s expansion. The launch follows the […]
Vexan Fishing, a family-owned manufacturer of top-performing fishing rods, lures and outdoor gear trusted by anglers, today announced that it has appointed TBA Outdoors as a marketing partner. The scope of work spans paid social, paid search and social and influencer marketing. TBA Outdoors is an outdoor lifestyle marketing firm that is part of TBA Worldwide. The […]
Study introduces three-part model linking brand loyalty to long-term business growth A groundbreaking new report from global integrated creative agency VCCP, in partnership with the Data and Marketing Association UK (DMA), reveals that loyalty and CRM programmes – when integrated with broader brand communications – can deliver substantial business value across both short- and long-term horizons. Titled The […]
The new campaign will see breakthrough creative roll out across multiple touchpoints To mark 25 years since the global roll-out of Smirnoff ICE, the iconic product – one of the ‘OG ready-to-drinks (RTDs)’ – is today launching its first-ever global campaign across more than 20 countries worldwide. Developed in partnership with McCann New York, the […]
First campaign under new brand platform ‘There is only one Wimbledon’ debuts ahead of The Championships 2025 The All England Lawn Tennis Club today unveiled its annual trailer ahead of The Championships, Wimbledon, which will be staged from 30 June to 13 July 2025. Created in partnership with its lead creative agency VCCP, the film is the first campaign […]
The combined file, ideoOS, will power high-performance audience targeting, enrichment and matching across paid social and programmatic Customer acquisition specialist esbconnect has announced a partnership with data company Mdeg, which will see the two companies’ datasets merged to form the UK’s largest independent deterministic data provider for ID resolution and audience targeting solutions. The combined […]
VeraViews, has announced the official launch of the UAE’s first home-grown Ad Exchange and Supply-Side Platform (SSP), established to transform UAE’s digital advertising ecosystem and set a new gold standard for secure, accountable, and fraud-free programmatic advertising, including high-value video formats. At its core, an Ad Exchange is a digital marketplace that connects advertisers with available […]
Global sports company PUMA has today unveiled the official match ball for the Premier League, set to grace pitches, parks and gardens across the world for players and fans alike ahead of the 2025/26 season. Inspired by brilliant moments and designed to create new ones, the new Premier League ball is here. So, whether you are […]
Clarion Communications has been appointed as the Trade and Digital PR agency for Hertfordshire Catering Limited (HCL), a contract caterer specialising in education. The partnership marks a pivotal step in HCL’s ambitious growth strategy within the UK foodservice sector. Clarion will be supporting HCL’s mission to provide every child with access to healthy, nourishing meals […]
Taking four years of collaboration and market-leading client work to the next level Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, and operates Sainsbury’s and Argos retail media network, has announced a deepening of its partnership with Omnicom Media Group UK (OMG UK) – including agencies OMD, MG OMD, PHD and […]