Sprite Lands Back in the Heart of Street Culture with Launch of New Global Platform ‘It’s That Fresh’

Sprite Lands Back in the Heart of Street Culture with Launch of New Global Platform ‘It’s That Fresh’

Rolling out across 180 markets, Sprite’s persistent platform debuts new visual and sonic identities, deepens its presence across music and spicy food, and expands innovations globally Sprite®, the world’s No. 1 lemon-lime soft drink, today enters its boldest, freshest chapter yet with the launch of ‘It’s That Fresh,’ a new global platform that reaffirms Sprite […]

Strategic Evolution Drives Accelerated Growth as Net Conversion Scales Through Versatile Brand Partnerships

Strategic Evolution Drives Accelerated Growth as Net Conversion Scales Through Versatile Brand Partnerships

Strategic Growth Across the Hospitality Vertical Complemented by New Creative-Media Alliance with Questus Net Conversion is redefining the trajectory of the modern agency, proving that sustainable scale comes from strategic versatility rather than a one-size-fits-all approach. Over the last six months, the agency has accelerated its growth by evolving from a specialized analytics partner to a […]

Chipotle Turns Viral Meme into Free Food for UK Tattoo Fans for Friday 13th Tradition

Chipotle Turns Viral Meme into Free Food for UK Tattoo Fans for Friday 13th Tradition

Chipotle Mexican Grill is celebrating its tatted superfans by giving away free meals with a “flash” ‘BOGOF’ offer on Friday 13th March, from 3-4pm across all UK restaurants. Inspired by the popular Friday 13th “flash tattoo” tradition, Chipotle is inviting anyone with a tattoo to get a free main meal when they buy another. The offer is open to all forms of body art; whether it’s permanent ink, a temporary […]

Continuous creates campaign for Primark’s ‘Primark Presents by Coleen’ collection, celebrating the reality of modern womanhood

Continuous creates campaign for Primark’s ‘Primark Presents by Coleen’ collection, celebrating the reality of modern womanhood

Primark is partnering with Coleen Rooney on an exclusive new collection of stylish everyday essentials. Rooted in a shared belief that looking good shouldn’t mean spending more, ‘By Coleen’ brings together Coleen’s style and Primark’s commitment to offering great fashion at affordable prices. First teased on 2 March and launched to press and influencers on […]

Toyota partners with Joanna Lumley to get more Brits involved in Cricket

Toyota partners with Joanna Lumley to get more Brits involved in Cricket

A boundary-breaking partnership has been announced today, with Toyota appointing long time cricket fan and national icon, Joanna Lumley, as its Chief Cricket Officer (CCO). The BAFTA award winning actress, best known for her role as Patsy Stone in Absolutely Fabulous and more recently, Amandaland, is encouraging people to get more involved in cricket, whether […]

VIOOH Partners with OUTFRONT to Add Expansive U.S. Inventory to Its Global Programmatic Platform

VIOOH Partners with OUTFRONT to Add Expansive U.S. Inventory to Its Global Programmatic Platform

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with OUTFRONT, one of the largest and most-trusted IRL media companies in the U.S., significantly expanding programmatic access to DOOH inventory across the US. The partnership encompasses OUTFRONT’s premium inventory of more than 7,600 digital screens, delivering more […]

STRAWBERRYFROG WINS BRANDING/CREATIVE BUSINESS FOR WOODY CREEK DISTILLERS

STRAWBERRYFROG WINS BRANDING/CREATIVE BUSINESS FOR WOODY CREEK DISTILLERS

Agency To Revamp Brand Strategy, Visual ID & Launch Creative For Celebrated Boutique Distiller StrawberryFrog, the independent, full service, creative advertising agency, had been tapped by Woody Creek Distillers to launch a high-profile branding, strategic and creative project to expand the brand’s marketplace footprint, boost product trials and sales and celebrate the company’s unique position in the […]

VIOOH partners with JCDecaux Ireland, bringing 32% of Irish digital OOH market to programmatic buyers

VIOOH partners with JCDecaux Ireland, bringing 32% of Irish digital OOH market to programmatic buyers

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of Ireland and Northern Ireland to its global programmatic marketplace. The partnership delivers access to 288 digital screens generating […]

Nest Commerce and Urban Outfitters announce paid social and creator content partnership to drive international scale

Nest Commerce and Urban Outfitters announce paid social and creator content partnership to drive international scale

Nest Commerce, the tech-powered performance marketing and creative agency, and Urban Outfitters, the leading global lifestyle brand, have announced a new strategic partnership focused on accelerating performance and scaling creator content across five key European markets. The collaboration sees Nest Commerce take on the management of Urban Outfitters‘ full-funnel Paid Social strategy and delivery across […]

1 2 3 42