Policy Expert Appoints ROAST as Search Agency Partner

Policy Expert Appoints ROAST as Search Agency Partner

Policy Expert, one of the UK’s leading personal lines insurers spanning home, motor, and pet insurance to over 1.5million customers, has appointed Performance Media agency, ROAST to spearhead its Search Optimisation efforts following a competitive pitch. ROAST will focus on a comprehensive search strategy encompassing both technical SEO and content-driven approaches, building Policy Expert’s profile in […]

BACK TO SCHOOL: VANISH DEBUTS SHORT FILM WITH A “WARNING” ABOUT THE INVISIBLE STAINS OF BULLYING

BACK TO SCHOOL: VANISH DEBUTS SHORT FILM WITH A “WARNING” ABOUT THE INVISIBLE STAINS OF BULLYING

Created by BETC HAVAS and produced by LOBO, the animated film invites families to reflect on emotional scars and the transformative power of dialogue. Vanish, the global brand leader in stain remover, presents an emotional short film that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. […]

Fidium Fiber Names Two New Agencies to Amplify Brand Growth

Fidium Fiber Names Two New Agencies to Amplify Brand Growth

Bray & Co. and NOVUS bring innovative, localized, data-centric approaches Fidium Fiber, named one of CNET’s Best Internet Providers in 2024, has partnered with Bray & Co. as its Creative Agency of Record and NOVUS as its Media Agency of Record to amplify its brand and drive its ambitious growth strategy. These strategic partnerships support Fidium’s goal to become the internet provider […]

Harry Redknapp returns for a third season of Should’ve Gone to Specsavers’ conceptual content series

Harry Redknapp returns for a third season of Should’ve Gone to Specsavers’ conceptual content series

Harry Redknapp has returned, alongside new guest coach Luke Littler for a third season of Specsavers’ Best Worst Team YouTube series, this year in partnership with Spotify and The Rest is Football podcast. The launch of a third season of the six-part YouTube content series aims to connect new and younger audiences with Should’ve Gone to […]

Utiq Brings Deterministic Telco-Powered Authentic Audiences to Onetag’s Smart Curation platform

Utiq Brings Deterministic Telco-Powered Authentic Audiences to Onetag’s Smart Curation platform

Brands and agencies can now activate Utiq’s first-party identifier, enabling privacy-first, cookieless, advanced audience targeting capabilities, without the need for third-party cookies, fingerprinting or other probabilistic techniques. Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms their partnership and technical integration with Onetag, the next generation ad exchange built […]

MOBKOI Drives Sustainability Forward with Cedara Partnership

MOBKOI Drives Sustainability Forward with Cedara Partnership

Collaboration positions MOBKOI as one of the lowest carbon-intensity media platforms in the advertising industry. MOBKOI, the innovative mobile advertising platform from The Brandtech Group, has partnered with Cedara, the Carbon Intelligence Platform, to amplify its sustainability mission. This collaboration empowers MOBKOI to reinforce its position as a pioneer in sustainable digital advertising by accurately […]

Time Out and Pepsi MAX put Top Eats on the map

Time Out and Pepsi MAX put Top Eats on the map

Pepsi MAX will collaborate on a content partnership with Time Out throughout 2025 with a focus on the best places to eat in the UK Time Out, the global brand that inspires and enables people to experience the best of the city, is partnering with the iconic Pepsi MAX throughout 2025 to put a spotlight […]

Clarion Introduces ‘Bright Sparks’ Gen Z Panel to Cultivate Next-Gen PR Talent and Insights

Clarion Introduces ‘Bright Sparks’ Gen Z Panel to Cultivate Next-Gen PR Talent and Insights

Clarion Communications today announced the launch of ‘Bright Sparks,’ a future-focused initiative starting in partnership with the University of West London (UWL). Designed to cultivate the next generation of PR talent, the program will also provide unparalleled insights into the Gen Z market for Clarion and its clients which include Aldi, Cathay Pacific, Jacobs Douwe […]

Onetag partners with Anonymised to reclaim the open web with ID-less, privacy-first advertising solutions

Onetag partners with Anonymised to reclaim the open web with ID-less, privacy-first advertising solutions

Privacy-compliant programmatic advertising takes a leap forward with the integration of Anonymised’s ID-less technology into Onetag’s Smart Curation platform Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specializing in ID-less activation and full programmatic capabilities, without the need for third-party cookies. This collaboration brings […]

HONDA MOTOR EUROPE APPOINTS NEW BELOW-THE-LINE AGENCY

HONDA MOTOR EUROPE APPOINTS NEW BELOW-THE-LINE AGENCY

Sassy+ to lead on marketing content creation in a multi-year partnership Following a three-month long competitive pitch, Honda Motor Europe has appointed creative production agency Sassy+ to handle its automobile division below-the-line work on a retained basis. Three agencies competed for the scope of work, going through one round of proposals. Over the next few […]

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