Adyoulike partners with MediaMath through programmatic native advertising exchange

Adyoulike partners with MediaMath through programmatic native advertising exchange

Adyoulike, the European leader in native advertising technology, announced that it has partnered with global marketing technology provider MediaMath as part of its programmatic native advertising exchange, Adyoulike Exchange. The Adyoulike Exchange solution gives advertisers across Europe and the US access to premium, in-feed native advertising inventory to be bought and sold programmatically, across desktop, […]

Condé Nast Partners with Snapchat

Condé Nast Partners with Snapchat

Condé Nast and Snapchat have announced a new partnership aimed at giving consumers exclusive access to seven of the publisher’s tentpole events, beginning with Teen Vogue’s Young Hollywood party. The partnership will make use of Snapchat’s Live Story feature and will provide users with behind the scenes footage from exclusive events by collating Snapchats by […]

Gillette Celebrates “Bond Moments” in Every Man’s Life for New SPECTRE Promotion

Gillette Celebrates “Bond Moments” in Every Man’s Life for New SPECTRE Promotion

As the world prepares for the release of SPECTRE, the 24th Bond film, Gillette celebrates the moments in every man’s life where he feels in control and confident. But these “Bond moments” don’t just happen – they come with precise preparation. Inspiring Bond Moments Starting on October 1, Gillette introduce their campaign “Bond Moments” inspired […]

LIFE appointed by Omelet to take DreamWorks Animation to UK brands

LIFE appointed by Omelet to take DreamWorks Animation to UK brands

Integrated agency LIFE has been appointed by Omelet, a United States-based creative company, as the agency to help DreamWorks Animation develop innovative licensing and continuity programmes with UK retailers and brands. As part of this multi-million dollar opportunity, LIFE will operate as the UK partner for LA-based creative company Omelet, which in June announced a […]

McDonald’s Invites Families to Discover the Extraordinary World of Roald Dahl with an Innovative App Experience

McDonald’s Invites Families to Discover the Extraordinary World of Roald Dahl with an Innovative App Experience

McDonald’s has partnered with the Roald Dahl Literary Estate and Penguin Random House Children’s UK to bring even more fun to the joy of reading as part of the latest Happy Meal promotion. From 23rd September to 3rd November, McDonald’s will be distributing exclusive Roald Dahl books as part of the Happy Meal. Each book […]

Chelsea FC kicks off digital transformation with Wipro deal

Chelsea FC kicks off digital transformation with Wipro deal

Chelsea has partnered with Indian digital transformation specialists Wipro, a day after Manchester United announced a similar tie-up with rival HCL. Wipro becomes Chelsea’s official digital and IT partner. The club will use tech to boost the fan experience both at matches and across Chelsea’s existing digital properties. Chelsea’s managing director, Christian Purslow, said: “We […]

Cheil Worldwide partners with Mirriad for native in-video advertising in South Korea

Cheil Worldwide partners with Mirriad for native in-video advertising in South Korea

Cheil Worldwide, a leading South Korea-based marketing solutions company, and Mirriad, the world leader in native in-video advertising, have entered into a new long-term partnership. The alliance will enable Cheil to strengthen its leadership in the digital advertising market as well as enhance Mirriad’s market presence in Asia, and in particular in South Korea. Mirriad’s […]

Marriott partners with NBA to take fans #AroundTheWorld

Marriott partners with NBA to take fans #AroundTheWorld

Hotel giant Marriott has teamed up with the National Basketball Association (NBA) to give fans the opportunity to travel the world for tournaments across five continents. The tie-up will see Marriott made the official hotelier for events including NBA Global Games 2015-16, NBA Africa Game 2015, and NBA Canada Series 2015 as well as separate […]