Cheil Worldwide partners with Mirriad for native in-video advertising in South Korea

Cheil Worldwide partners with Mirriad for native in-video advertising in South Korea

Cheil Worldwide, a leading South Korea-based marketing solutions company, and Mirriad, the world leader in native in-video advertising, have entered into a new long-term partnership. The alliance will enable Cheil to strengthen its leadership in the digital advertising market as well as enhance Mirriad’s market presence in Asia, and in particular in South Korea. Mirriad’s […]

Marriott partners with NBA to take fans #AroundTheWorld

Marriott partners with NBA to take fans #AroundTheWorld

Hotel giant Marriott has teamed up with the National Basketball Association (NBA) to give fans the opportunity to travel the world for tournaments across five continents. The tie-up will see Marriott made the official hotelier for events including NBA Global Games 2015-16, NBA Africa Game 2015, and NBA Canada Series 2015 as well as separate […]

Adyoulike partners with AppNexus to launch programmatic native advertising exchange

Adyoulike partners with AppNexus to launch programmatic native advertising exchange

Adyoulike, the European leader in native advertising technology, announced that it has partnered with AppNexus to launch a new programmatic native advertising exchange. Launched across Europe, the Adyoulike Exchange solution gives advertisers access to premium in-feed native advertising inventory to be bought and sold programmatically for the first time, across desktop, tablet and mobile devices. […]

Coca-Cola Teams with Will.i.am & Harrods to Save the World with Style

Coca-Cola Teams with Will.i.am & Harrods to Save the World with Style

The Coca‑Cola Company and global music artist and entrepreneur will.i.am are excited to announce the arrival of the EKOCYCLE brand in the UK. Launching at an exclusive Shop-in-Shop in Harrods, the project aims to push the boundaries on more sustainable fashion and design. The EKOCYCLE brand has teamed up with some of the globe’s most […]

American Express and Trip Advisor team up with range of travel offers

American Express and Trip Advisor team up with range of travel offers

American Express and TripAdvisor will team up to offer American Express customers special deals on travel. The deal will allow AmEx customers to post Card Member reviews, access exclusive Card Member hotspot lists and get special merchant offers, as well as heralding the introduction of a loyalty scheme through the “Amex Traveler” badge. “American Express […]

Mondelez agrees real-time marketing analysis deal with Twitter

Mondelez agrees real-time marketing analysis deal with Twitter

Mondelez, the parent company of brands like Oreos and Cadbury, has inked a deal with Twitter that will allow its teams in the UK, US, India and Brazil to analyse the effectiveness of its social media marketing in real-time. The deal, the first of its kind between a company and the social media site, comes […]

Manchester United Football Club signs 3 year deal with Apollo Tyres

Manchester United Football Club signs 3 year deal with Apollo Tyres

Manchester United Football Club has announced a regional partnership, which will see Apollo Tyres become the Club’s official Tyre Partner in the UK and India. The partnership will look to encourage healthy lifestyles and develop sporting skills in young people, and will see football pitches built from recycled tyres in communities both in the UK […]

Man Utd objects to Coke ads in tour game

Man Utd objects to Coke ads in tour game

Manchester United commercial chiefs took issue with the organisers of a recent match on their Asia Pacific tour over the advertisements for Coca-Cola in the stadium, the arch rival of the club’s official drink partner in the region Pepsi. Club executives objected to the Coca-Cola ads in the stadium that hosted their 5-1 victory over an […]

Messi stars in Ad for FC Barcelona and the Qatar Foundation

A ‘Passion Drives Us All’ ad has been created to promote a partnership between the Qatar Foundation and FC Barcelona. Created by TBWA, the ad features Barcelona stars, including Lionel Messi, and is designed to raise awareness and celebrate the work done between the Qatar Foundation and FC Barcelona. The partnership is creating programmes and […]