Pepsi MAX will collaborate on a content partnership with Time Out throughout 2025 with a focus on the best places to eat in the UK Time Out, the global brand that inspires and enables people to experience the best of the city, is partnering with the iconic Pepsi MAX throughout 2025 to put a spotlight […]
Clarion Communications today announced the launch of ‘Bright Sparks,’ a future-focused initiative starting in partnership with the University of West London (UWL). Designed to cultivate the next generation of PR talent, the program will also provide unparalleled insights into the Gen Z market for Clarion and its clients which include Aldi, Cathay Pacific, Jacobs Douwe […]
Privacy-compliant programmatic advertising takes a leap forward with the integration of Anonymised’s ID-less technology into Onetag’s Smart Curation platform Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specializing in ID-less activation and full programmatic capabilities, without the need for third-party cookies. This collaboration brings […]
Sassy+ to lead on marketing content creation in a multi-year partnership Following a three-month long competitive pitch, Honda Motor Europe has appointed creative production agency Sassy+ to handle its automobile division below-the-line work on a retained basis. Three agencies competed for the scope of work, going through one round of proposals. Over the next few […]
B&B studio has partnered with Yeo Valley Organic on a strategic and creative revamp of the brand’s visual identity and product range architecture. Incorporating both sensitive design tweaks as well as revolutionary new designs, the project takes a holistic view of the whole Yeo Valley Organic offer, empowering the brand to more effectively manage change […]
Unhitched Outdoors—and their RV park ownership group, Unhitched RV and management division Unhitched Management, a leader in outdoor hospitality—has selected TravelBoom Hotel Marketing to develop a front-facing corporate site. TravelBoom will also develop a management site for RV park owners to access more information on the brand (www.UnhitchedMGMT.com) and execute a comprehensive digital-marketing strategy. TravelBoom specializes in creating […]
ECN, a world leading digital out of home office media publisher, today announced a new partnership with VIOOH, a premium global digital out-of-home (DOOH) supply-side platform. This expands VIOOH’s global footprint to premium office buildings across the UK, France and Germany. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers […]
Together, the two companies aim to provide new, digitally enriched TV audience insights in real time, enhancing transparency and efficiency in cross-device campaigns. Utiq, the European adtech company with a unique telco-powered first-party identifier, today announces its groundbreaking partnership with All Eyes On Screens (AEOS), a data provider and solution specialist for real-time measurement and […]
Extending advertiser reach on one of the world’s leading smart TV operating systems, Teads now enables exclusive access to Hisense’s prominent content selection portal in the UK, US, Mexico, Brazil, Italy, Australia, and Canada Teads, the global media platform, today announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs […]
Premium airline Cathay Pacific has chosen Clarion Communications as its retained consumer and B2B PR and influencer marketing agency following a competitive pitch process. In a thrilling ascent through a sky full of competitors, Clarion Communications landed the coveted role which will see the agency elevate Cathay Pacific’s brand awareness in the UK amongst business and leisure […]