The publishing giant is partnering with Brand Metrics to strengthen – and advance – its advertising measurement capabilities Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a significant milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its […]
SHRM, the trusted authority on all things “work,” has selected Yes& for a major strategic initiative to craft powerful new Persona and Audience Journey Mapping programs. The work has begun and will conclude in the spring of 2025. Yes& has been engaged to help SHRM deepen their understanding of how to better anticipate audience needs and deliver […]
The Many has announced their partnership with OTOKI, the proud owner of Korea’s #1 food brand across 31 categories and a food manufacturer established in 1969. The agency will collaborate with the brand to officially launch its new campaign in the U.S., starting with Jin Ramen’s new creative content starring BTS’ Jin. This marks the first global campaign to feature the […]
Cogent, independent creative agency, is thrilled to announce that it has been appointed by Travis Perkins, the UK’s largest supplier of building materials, as their PR and social media partner. This exciting new partnership will focus on PR and social campaigns for the Travis Perkins family of brands, which includes Travis Perkins, Travis Perkins Hire, […]
Policy Expert, one of the UK’s leading personal lines insurers spanning home, motor, and pet insurance to over 1.5million customers, has appointed Performance Media agency, ROAST to spearhead its Search Optimisation efforts following a competitive pitch. ROAST will focus on a comprehensive search strategy encompassing both technical SEO and content-driven approaches, building Policy Expert’s profile in […]
Created by BETC HAVAS and produced by LOBO, the animated film invites families to reflect on emotional scars and the transformative power of dialogue. Vanish, the global brand leader in stain remover, presents an emotional short film that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. […]
Bray & Co. and NOVUS bring innovative, localized, data-centric approaches Fidium Fiber, named one of CNET’s Best Internet Providers in 2024, has partnered with Bray & Co. as its Creative Agency of Record and NOVUS as its Media Agency of Record to amplify its brand and drive its ambitious growth strategy. These strategic partnerships support Fidium’s goal to become the internet provider […]
Harry Redknapp has returned, alongside new guest coach Luke Littler for a third season of Specsavers’ Best Worst Team YouTube series, this year in partnership with Spotify and The Rest is Football podcast. The launch of a third season of the six-part YouTube content series aims to connect new and younger audiences with Should’ve Gone to […]
Brands and agencies can now activate Utiq’s first-party identifier, enabling privacy-first, cookieless, advanced audience targeting capabilities, without the need for third-party cookies, fingerprinting or other probabilistic techniques. Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms their partnership and technical integration with Onetag, the next generation ad exchange built […]
Collaboration positions MOBKOI as one of the lowest carbon-intensity media platforms in the advertising industry. MOBKOI, the innovative mobile advertising platform from The Brandtech Group, has partnered with Cedara, the Carbon Intelligence Platform, to amplify its sustainability mission. This collaboration empowers MOBKOI to reinforce its position as a pioneer in sustainable digital advertising by accurately […]