BrandOpus announces shift to Employee Owned Trust model

BrandOpus announces shift to Employee Owned Trust model

BrandOpus, the global brand-led creative agency, has announced it will become an Employee Owned Trust (EOT) from today, following the sale of partner shares to employees. The move will allow BrandOpus’ founding partners to release some of their equity in the business, whilst retaining the agency’s culture of independence. The decision came after a period […]

Miller Genuine Draft Recaptures ‘Genuineness’ with Brand Refresh

Miller Genuine Draft Recaptures ‘Genuineness’ with Brand Refresh

Molson Coors Beverage Company has unveiled a game-changing new identity for ’90s icon Miller Genuine Draft (MGD) in a move to reinvigorate the brand. Working with global brand-led creative agency BrandOpus, the bold overhaul restores the authenticity of the brand and reflects the ‘genuineness’ at its core. It launches across North America this month. Famous for its unique, […]