PepsiCo Launches Alvalle into New Markets with Gazpacho Gathering Supper Clubs Created with RPM

PepsiCo Launches Alvalle into New Markets with Gazpacho Gathering Supper Clubs Created with RPM

This summer, Spanish gazpacho brand Alvalle is encouraging us all to ‘Start something with Gazpacho’ as they launch their fresh, delicious and healthy chilled starter in new markets across Europe. Working with independent creative agency RPM, Alvalle has launched a summer 2018 supper club series called Gazpacho Gatherings, where influencers and consumers come together in […]

“Retail Story” Rolls Out It’s First Promotional Campaign

“Retail Story” Rolls Out It’s First Promotional Campaign

Brand Street India, a leading integrated marketing agency recently announced the identity of its retail division – Retail Story. After having provided retail marketing and communication assistance for quite a while now, the company is now shaping it as a specialised service for their existing and new clients. Retail Story rolls out it’s first campaign, […]

#KurkureFamilyExpress – India’s First Food Train Sets Off

#KurkureFamilyExpress – India’s First Food Train Sets Off

A first of it’s kind train is kick-starting its journey on May 16 from Delhi along with food enthusiasts Rocky Singh and Mayur Sharma hosting 40 different families over an 8-day journey across India. In today’s hyper connected world, family time has lost itself to mobile screens and television. Keeping this core insight in mind and […]

PepsiCo Exec Brad Jakeman Has Tough Words for Agencies

PepsiCo Exec Brad Jakeman Has Tough Words for Agencies

Ad agency models are breaking. Pre-roll ads are useless. Measurement models are outdated. The ad industry lacks diversity. And the phrase digital marketing should be dumped. Those statements were among the declarations made on October 14, by PepsiCo exec Brad Jakeman in a fiery, truth-telling presentation at the Association of National Advertising’s annual “Masters of […]

Chester Cheetah Inducted into Madison Avenue Walk of Fame

Chester Cheetah Inducted into Madison Avenue Walk of Fame

Chester Cheetah, the official spokes-cheetah of the Cheetos brand, one of the flagship brands from PepsiCo‘s Frito-Lay division, has earned his paw print and a permanent place on the Advertising Week Walk of Fame in New York City. The winning brand icons were announced at the NASDAQ Market Site in Times Square. “We’re thrilled that […]