In a world of gifting where giving the gift personally is the key moment of truth, and makes a gift personal and valued, how does an e-commerce portal give the same feeling of being personal? Tarun Joshi, Co-Founder and CEO, IGP.com, said, “The strategy was very clear in our heads to specialize in personalized gifts. That, […]
Relay42, a company that empowers marketers to create AI-driven customer journeys, has published a socially-sourced whitepaper that provides a unique view of the relationship between marketing and technology. The whitepaper, entitled ‘Cross-channel Personalization: The Heart of Customer-centricity’, found that the potential of technology to make the marketing function more effective and sophisticated cannot be underestimated […]
