VOOM Nutrition launches bold new campaign in collaboration with McCann VOOM Nutrition sets out to celebrate the power of plants in its launch campaign for POWR, its vegan sports endurance bar. Developed by leading creative agency McCann Bristol, ‘The Climb’ is a cautionary tale that follows a free climber preparing to tackle ‘the Big One’, […]
Flora has today launched the latest iteration of its Skip The Cow brand campaign in partnership with creative agency, Pablo. Going live across 12 markets, the campaign is the next instalment for the plant-butter brand’s communications, initially launched in the UK in 2023. With a hero TV advert, supported by large-scale OOH & digital plans […]
Humanaut and Garden of Life’s in-house creative team have launched a campaign for Garden of Life’s plant protein products on the notion that these shakes raise the bar over the typical category offering, which often tastes like an appealing flavor was paired with unpleasant nonedibles to make odd, terrible-sounding potions. Garden of Life is today’s recognized leader and innovator in […]
The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]
The 24th FAB Awards are Now Open for Entries!
DUG Potato drinks brand creation.
Potatoes in your Coffee? Family and friends dig deep to disrupt the world of dairy alternatives.
Jack and Bry, the creator of plant-based meats made from Jack fruit, has appointed Forever Beta as its first creative partner. The business created the world’s first jackfruit pepperoni, with both Zizzi and Papa John’s adding the meat substitute to their vegan menu’s soon after its launch. It is now looking to build on this […]