Samsung’s NYC Flagship Is More of an Interactive ‘Playground’ Than a Store

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Samsung’s NYC Flagship Is More of an Interactive ‘Playground’ Than a Store

Samsung recently opened the doors to Samsung 837, the brand’s answer to the Apple Store. Located in New York’s Meatpacking District at 837 Washington St., the three-floor flagship isn’t so much a store—you can’t buy anything there—but a “marketing hub” for the brand. “[What] we’ve created is a playground where people can connect with Samsung […]