Adidas launches six-day cultural pop-up in Shoreditch for shoe launch

Adidas launches six-day cultural pop-up in Shoreditch for shoe launch

has embarked on an ambitious experiential project to launch its new shoe brand, NMD. The sportswear brand has selected a coffee shop/warehouse space in Shoreditch as the location for its Future House – a six-day, six-night pop-up that aims to inspire and celebrate London’s creative talent. The two-storey space, which has been adorned with foliage, […]

Copa90 launches fan driven pop-up store

Copa90 launches fan driven pop-up store

Copa90, the global football entertainment channel, has launched the first crowd-sourced store for football fans. Shopa90 is like no other merchandise store in that it is entirely fan driven.┬áThe shop will openly and transparently ask Copa90s 10 million fans which items they would like to buy. Copa90 has already had requests for everything from stickers, […]