Grad life is hard, but I’ve always been told the hardest things yield the greatest rewards, and that’s especially true in this case, because the reward is your first job in the marketing industry. Not just an internship or a placement, a fully fledged, all the bells and whistles, proper job. As a recently graduated […]
With 2016 set to the be the year when Beacons go from hype to delivering real marketing value, media agency Maxus has created a practical guide for brands seeking to harness their potential. Written by Maxus director of technology, Tom Kelshaw, Beacons – Promise, Present, Future, is a thorough examination of the state of Beacons […]
