New ads starring Lin-Manuel Miranda shows how AmEx backs people in both their lives & the communities they love

New ads starring Lin-Manuel Miranda shows how AmEx backs people in both their lives & the communities they love

On August 30, as part of the next phase of American Express’ new global brand platform, “Powerful Backing: Don’t Do Business / Don’t Live Life Without It”, the company has debuted a new ad campaign with new global brand ambassador Lin-Manuel Miranda – a cultural leader, a creative force, a champion of local communities and […]

American Express launches new brand platform and Global campaign

American Express launches new brand platform and Global campaign

American Express unveiled a new global brand platform and marketing campaign that reflects how people live and work today, called “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.” The campaign celebrates the new reality that life and business are increasingly interconnected, and the unique role American Express can have in supporting people […]