Primark, the international fashion retailer, has appointed VCCP as its global branding and creative agency partner following a three-way competitive pitch process. As Primark ramps up its expansion across new markets, channels and products and grows its brand across Europe and the US, VCCP has been tasked with creating a global creative platform that brings […]
What are the favourite brands of under 30s audiences? Not what you’d expect… Much is said about how this audience are obsessed with social media. They carefully curate their personal brands, meticulously retouching their selfies and wearing the right gear at all times. It’d be easy to consider this audience as preening, as being totally […]
The Smiley Company are delighted to announce a major retail launch and marketing activation with Primark and Penneys, one of Europe’s leading destination stores for trend focused lifestyle products. The new SmileyWorld x Primark collection will launch at retail during the first week of March 2018, featuring a complete range for tweens, teens and young […]