News UK’s The Bridge brings together print and digital teams

News UK’s The Bridge brings together print and digital teams

News UK announced the first set of changes to its commercial division since it re-launched as The Bridge three years ago. Print and digital teams will come together in a move designed to shift the commercial publishing strategy towards one that is brand-focused rather than platform-led. Two new senior roles have been created as a result of […]

The Trade Desk unveils the ‘Most Excruciating Ad Buy Ever’ in new print campaign by VSA Partners

The Trade Desk unveils the ‘Most Excruciating Ad Buy Ever’ in new print campaign by VSA Partners

The Trade Desk tasked global creative agency VSA Partners with speaking to a wider audience and building on their industry leadership position. Using a traditional platform to showcase the value of digital was a bold choice, designed to make a clear statement, convey personality, and assume a leadership stance in the category. A high-profile newspaper […]

Invisible Newspaper Print Revealed by Light Shows How Literacy Can Change Everything

Invisible Newspaper Print Revealed by Light Shows How Literacy Can Change Everything

Dublin-based creative agency, In The Company Of Huskies, launched an intriguing print campaign for literacy charity, Suas. The campaign, developed by Cannes Young Lions winners and creative duo, Emily Blaney and Niamh Ryan, utilises newspaper print to deliver a powerful message – ‘when you can read everything, it changes everything.’ The two-sided newspaper ad contains […]

AvL/SE’s hyper-real Pro Wildlife campaign alerts holidaymakers to animal cruelty in tourist attractions

AvL/SE’s hyper-real Pro Wildlife campaign alerts holidaymakers to animal cruelty in tourist attractions

Aimaq Von Lobenstein/ Saint Elmo’s (AvL/SE), Berlin creative agency of Saint Elmo’s and part of the Serviceplan Group, worked with Cannes Lions-winning artist Ricardo Salamanca on an eye-catching series of print ads for nature conversation organisation Pro Wildlife. The campaign with the tag line ‘Any job is better than being a tourist attraction’, is composed […]

How DDB and BBVA Bank took Colombia’s breath away

How DDB and BBVA Bank took Colombia’s breath away

On July 7th, 2017, Sofía Gómez, a Colombian athlete sponsored by BBVA bank, dived 84 meters into the sea to establish the new world record for apnea, a sport scarcely heard of and rarely practiced in the country. During her incredible underwater achievement, she successfully held her breath for 2 minutes and 45 seconds. In […]

ROTHCO and Dublin Zoo’s Sombre National Newspaper Takeover Shows Shocking Reality of Rhino Poaching

ROTHCO and Dublin Zoo’s Sombre National Newspaper Takeover Shows Shocking Reality of Rhino Poaching

ROTHCO reframes the traditional ‘Birth, Deaths & Notices’ section of an Irish National newspaper to highlight Africa’s threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between […]

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