Orange launch new social engagement programme with a global campaign by Publicis Conseil

Orange launch new social engagement programme with a global campaign by Publicis Conseil

Orange is launching a new awareness campaign designed to highlight the potential risks inherent in the use of digital services, but also the various tools available to tackle them. The creative concept places audiences directly in the context of a parent’s internal reflections as he offers his first smartphone to his daughter. His conflicted thoughts […]

Renault celebrates its 40th anniversary of Formula One passion and launch the 2017 ‘Yellow Teapot’

Renault celebrates its 40th anniversary of Formula One passion and launch the 2017 ‘Yellow Teapot’

When Renault started in Formula One, 40 years ago, they equipped their car – the RS01 – with a revolutionary turbo-charged engine. As it was foreseeable, when new technologies are introduced, technical difficulties and reliability problems cropped up. So the yellow RS01 often entered the stands lane streaming white smoke. Ken Tyrrell, the boss of […]

Unicef uses Twitter to mark World Water Day with interactive #H20Filter push

Unicef uses Twitter to mark World Water Day with interactive #H20Filter push

Unicef France has created a unique interactive Twitter campaign titled #H20Filter to mark World Water Day (22 March). As part of its wider ‘Water Challenges’ initiative, the charity wants to raise awareness around the fact that many individuals around the world are unable to access clean water. As such, it’s created a Twitter tool which allows individuals […]