There’s no better time than Halloween to unleash your creativity and explore the sides of ourselves that usually stay hidden. McDonald’s, together with creative agency Leo Italy, presents the Frankenstein Burger – a new platform that places the McDonald’s App at the heart of an experience celebrating flavor, creativity, and fun during the spookiest week […]
The “That’s the Point” campaign represents Citi‘s strategic return to the premium credit card market after a four-year absence. The campaign features America’s sweetheart Kristen Bell in a national advertising push that positions the Citi Strata Elite℠ as the perfect solution for affluent consumers seeking both high rewards and premium lifestyle benefits. The integrated campaign spans […]
Publicis Groupe UK has announced today (Monday 30th September) the launch of LeSHOP, a creative agency specialising in building brands in the commerce space. In an era where every moment is shoppable, LeSHOP’s offering, which includes brand activation, retail experience and omnichannel marketing, will help clients seamlessly integrate brand and commerce. The new agency seeks to […]
Zenith UK has promoted Sannah Rogers to CEO, in the first of a series of investments in the leadership of the agency as it enters its next chapter. Rogers has presided over significant growth of Zenith UK as the managing director for the past five years and has been instrumental in establishing its unique and […]
Publicis Pro will be a centre of excellence for Publicis Groupe EMEA Publicis Groupe EMEA has announced today (Thursday) the launch of an advanced B2B offering for clients across the region, Publicis Pro. Publicis Pro brings together the expertise of Octopus Group, the agency Publicis Groupe UK acquired three years ago, with the strength and […]
Marcel (part of Publicis Groupe) is proud to announce the appointment of Léoda Esteve as Managing Director, alongside Blandine Mercier and Benjamin Taïeb. This appointment marks a new era for the agency, following the appointment of Youri Guerassimov and Gaëtan du Peloux as Co-Presidents. Charles Georges-Picot, the former Co-President of Marcel, has left the agency […]
Working with Cancer, the cross-industry coalition formed by Publicis Groupe to erase the stigma and insecurity of cancer at work, is launching a global ‘wake-up call’ urging everyone to play their part in supporting colleagues with cancer. After being diagnosed and treated for cancer last year, Arthur Sadoun CEO of Publicis Groupe launched Working with Cancer at […]
Heineken® and Le Pub launch the latest iteration of its #workresponsibly initiative, less than a year after ‘The Closer’. In the new campaign, ‘The Office Cleaners’, the brand aims to help restore the work-life balance of workers by setting healthy boundaries at work so they can enjoy time with the ones who matter most. According to research by […]
Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns. This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention […]
Morrisons Introduces Farmer Christmas As It Pays Tribute To The Helpers And Heroes Who Make Christmas Happen