Heineken® and Le Pub launch the latest iteration of its #workresponsibly initiative, less than a year after ‘The Closer’. In the new campaign, ‘The Office Cleaners’, the brand aims to help restore the work-life balance of workers by setting healthy boundaries at work so they can enjoy time with the ones who matter most. According to research by […]
Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns. This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention […]
Morrisons Introduces Farmer Christmas As It Pays Tribute To The Helpers And Heroes Who Make Christmas Happen
Christophe Caurret joined Publicis on 1st September as Music Creative Director for Publicis France and Managing Director of the Sound Department at Prodigious. Christophe will work with all the creative directors of the agencies and on the main French and international brands managed by Publicis France. In addition, alongside Prodigious’ co-presidents, Christopher Thiery and Frederic […]
Partnering with Vicks in its pledge to keep Dr Bhosale’s dreams of building a children’s hospital alive, PG One captures the tale of selfless sacrifice with its third #TouchOfCare campaign
PG One and Vicks Honour Doctors and Healthcare Workers with the Moving Story of Dr Bhosale through the #TouchOfCare Campaign
SOBHANI RETAINS ROLE AS CHIEF CREATIVE OFFICER OF LEO BURNETT LONDON
Chaka Sobhani Elevated To Global Chief Creative Officer of Leo Burnett
THE PARTNERSHIP WILL GIVE BIRTH TO A NEXT-GENERATION OF PERSONALIZED MEDIA PLATFORM, RUN EXCLUSIVELY ON THE TRADE DESK DSP AND LEVERAGING EPSILON CORE ID
Publicis Groupe and The Trade Desk today announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy. With the imminent deprecation of third-party cookies on some platforms, and the associated loss of brand contact with […]
Publicis Groupe today announced the appointment of Natalie Lam as its first ever Chief Creative Officer, Asia Pacific, Middle East and Africa. In this newly created role, Lam will be leading Publicis Groupe’s APAC & MEA agenda when it comes to creativity, with an oversight over the creative product as well as managing and activating […]
PUBLICIS GROUPE WON THE PITCH WITH A BESPOKE AGENCY SOLUTION - ONEL’ORÉAL
L’Oréal China has officially appointed Publicis Groupe as its media planning and buying agency partner in China. The three-year contract officially commences early 2021. Publicis Groupe created a bespoke agency solution, OneL’Oréal, with data, innovation and technology at the core, powering integrated media strategy, channel planning, activation, and buying across all media channels including performance […]
Publicis Groupe UK is extending its capabilities in the gaming and esports space. Publicis Play will offer clients an end-to-end gaming solution which spans media, production, data, commerce and creative Publicis Play will operate across disciplines, with experts from Publicis•Poke, Publicis Sport & Entertainment and Spark Foundry offering streaming, gaming and esports solutions
Publicis Groupe UK is today launching Publicis Play, a specialist gaming proposition, built from strategic and creative collaboration across the business. Publicis Play will be staffed by a core team of 10 specialists drawn from Publicis•Poke, Publicis Sport & Entertainment and Spark Foundry, with the ability to flex and scale around new and existing client […]