BT launched its biggest brand campaign in 20 years ‘Beyond Limits’ reveals the company’s ambition to help families and communities across the UK, and companies in Britain and around the world, to remove the barriers of today to realise the potential of tomorrow. The new campaign reflects the changing nature of BT and its focus on […]
Publicis Groupe’s Starcom and Epsilon have been awarded the global media assignment for Novartis. The assignment, which covers media planning, buying, data and analytics, includes 60 markets globally and is effective January 1, 2020. As one of the world’s leading global medicines company, Novartis is aggressively reimagining medicine to improve and extend people’s lives. Leveraging science-based […]
La Casa de Papel tells the stories of modern-era Robin Hoods specialised in taking over symbols of financial power. To celebrate the launch of the third part of the show, Netflix did just the same. In fact, two days before the official launch Milan woke up to discover that the statue of a 15mt high, […]
National Rail have created their first work with newly appointed creative agency The Community. The summer campaign from the Publicis Groupe agency, launches next week and will introduce the new brand idea for Railcard: Get that Railcard Feeling. The work underscores the benefits of discounted rail travel in a fun, tongue-in-cheek way with a bright and […]
Leo Burnett has announced that Mark Tutssel, executive chairman of the network, is retiring after a 34-year career with the company. He will be staying on until the end of June and will work with Nick Law, chief creative officer of Publicis Groupe, and the Leo Burnett Global Creative Council to ensure a smooth transition, […]
After having met with several agencies for chemistry meetings and ending with a competitive pitch Unicef UK, the world’s largest children’s charity, has appointed the community London as its strategic and creative partner, effective immediately. “the community inspired us with their unique understanding of the world and their perspective on how we could bring our purpose and […]
Publicis Media has hired Grace Blue’s senior partner Julie Jeantet to set up and lead an executive search practice across EMEA. Jeantet, who will be based out of London, will also continue to build on the existing in-house leadership talent acquisition expertise of Publicis Groupe to enhance a world-class offering for leaders and senior candidates. […]
Following an extensive agency review process, Fulfil, the UK’s fastest growing high protein bar, has appointed The Community as its partner agency, effective immediately. Blue 449 has also been appointed to manage the media brief. “The Community excelled by helping us to articulate the Fulfil brand promise and inspired us with their creativity and unique understanding of the […]
Following a multi-agency pitch, Puma India has appointed Digitas, a Publicis Groupe company and India’s largest digital agency, as its digital partner for the Puma range as well as One8 – Virat Kohli’s brand that is powered by Puma. The mandate includes digital creative, social media, content and advocacy. On partnering Digitas, Debosmita Majumder, Head of Marketing Puma India, […]
McDonald’s, has appointed Starcom, a Publicis Groupe agency, as its media partner in the market. The review for media planning and buying services took place between October and December 2018. In addition to Starcom, Publicis Groupe’s agency, Leo Burnett has been a creative partner of McDonald’s in Russia for the past 11 years. Vladimir Tkachev, […]