Nothing packs a punch like nature and Original Source’s new campaign by Fold7, Nature Hits Different, delivers the same hit of energy that’s bottled up in every Original Source shower gel. The campaign, aimed at 18-44 year olds who are low on mental and physical energy, is Original Source’s first major creative campaign since 2019, and […]
Following a competitive pitch, PZ Cussons has appointed Emergent Retail, a division of Threepipe, to reinvigorate its Amazon strategy across the Personal Care and Beauty Divisions, which includes brands such as St Tropez, Sanctuary Spa, Fudge Professional, Imperial Leather, Original Source and Carex. Emergent has restructured the Amazon Media Services (AMS) accounts and is managing […]
The UK’s original hand-gel range, Carex, is relaunching with a holistic 2D and 3D redesign by brand and packaging design agency PB Creative. Ever since Carex pioneered everyday antibacterial hand gel more than 20 years ago, the sector has experienced astounding growth. But a proliferation of me-too brands had resulted in a bland, generic category, […]
Manchester based IF Agency has been appointed by PZ Cussons to develop a brand campaign for baby food brand Rafferty’s Garden, specifically for the Asian market, including China, Hong Kong, Singapore and Indonesia. The appointment is part of PZ Cussons strategy for expansion in the food and nutrition category in Asia; with their premium Australian […]
The UK’s number one hand-wash brand Carex is celebrating its 25th anniversary with a portfolio refresh by brand and packaging design agency PB Creative. A New Icon PB Creative was tasked with defining a core brand message and bringing balance and unity to the packaging portfolio. The team worked closely with Carex to reappraise the […]
Original Source, the renowned PZ Cussons shower gel brand, has adopted a completely new media and content strategy to drive awareness of its fresh foaming shower gel amongst the 18-34 market. Wavemaker, PZ Cusson’s agency, developed unique partnerships with E4, Made in Chelsea and UNILAD, the depth of which is a first for the brand. […]