Quantcast Choice powers one billion consumer consent choices in two months since GDPR

Quantcast Choice powers one billion consumer consent choices in two months since GDPR

Quantcast Choice, the free consent management platform launched by Quantcast ahead of the implementation of the General Data Protection Regulation (GDPR) in May 2018, enabled its one billionth consumer consent choice on July 26. The milestone follows a number of industry reports naming Quantcast Choice as the most popular GDPR consent solution among publishers in […]

Quantcast launches widely available implementation of IAB Europe’s GDPR Transparency & Consent Framework

Quantcast launches widely available implementation of IAB Europe’s GDPR Transparency & Consent Framework

Quantcast, which owns and operates the world’s largest AI-driven audience insights platform for the open internet, announced the launch of Quantcast Choice. Available from May 15 for free, Quantcast Choice is the first widely available implementation of the IAB Europe’s Transparency and Consent Framework. The product has been in beta since February and is already […]

Automotive brands stuck in first gear when it comes to engaging female audiences, Quantcast’s new data shows

Automotive brands stuck in first gear when it comes to engaging female audiences, Quantcast’s new data shows

New data from AI tech company Quantcast reveals that the automotive sector is still creating advertising campaigns focussed on heavily on concepts that appeal to men, despite rising purchasing power among women. UK government data shows that car ownership among women increased 75 percent in the 20 years up to 2014. However Quantcast found that […]

Quantcast continues international growth expanding into new Asia-Pacific markets

Quantcast continues international growth expanding into new Asia-Pacific markets

Quantcast, an AI technology company focused on the marketing and publishing industries, announced that it will expand its advertising solutions into seven markets across Asia, connecting brands with an online audience of up to 300 million consumers. The company already operates in Australia and New Zealand. Marketers across Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, […]

Quantcast appoints Robert Horler as Chief Operating Officer

Quantcast appoints Robert Horler as Chief Operating Officer

Quantcast, one of the world’s largest AI-driven audience behaviour platform for the open Internet, announced the appointment of Rob Horler as Chief Operating Officer effective immediately. In this newly-created executive role, Mr. Horler’s responsibilities will include oversight and leadership of global commercial operations, including the sales and services organisation, as the company prepares for its […]

IAB launches ‘Gold Standard’ to clean up online advertising

IAB launches ‘Gold Standard’ to clean up online advertising

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]