Saddington Baynes levels up the standard online car configurator, creating a more interactive and immersive user experience with real-time technology.
Using innovative technology to promote their first fully electric car was a no-brainer for Honda. To capture the newness and freshness of the launch – happening first in Sweden, followed by other European markets – whilst also emulating the experience traditionally associated with dealerships, the European brand commissioned integrated production studio Saddington Baynes to develop […]
The Economist, a leading source of analysis on international business and world affairs, launches a real-time, reactive campaign for the 2018 FIFA World Cup. While the usual pundits will talk about who scored what and how, The publication will be looking at the nations behind the squads, providing a detailed perspective on what is really going […]
Data2Decisions, a global marketing effectiveness consultancy, has launched PoleStar Live, an advanced media budget optimizer that integrates real time metrics to enable more accurate and dynamic planning and optimisation across media buying platforms. Based on a fusion of digital attribution with marketing mix modelling, PoleStar Live is a holistic attribution tool powered by AI, designed […]
Guardian News & Media unveiled a new platform that will allow people from around the world to submit their content directly to Guardian journalists. GuardianWitness, in partnership with EE, will build on the Guardian’s groundbreaking model of open journalism to crowdsource content from around the globe by enabling users to share videos, pictures and text […]