Branding agency WMH&I has created a new identity for London’s biggest education charity, INSPIRE, following the merger of two Education Business Partnerships (EBP) – INSPIRE and 15 Billion. The rebrand reinforces the enlarged organisation’s role and purpose as a flagbearer for a more diverse workforce across the capital. Retaining the INSPIRE name as the more established […]
Metaforce partners with leading enterprise software company to drive a comprehensive rebranding effort, launching this week. Metaforce, the ‘special forces’ of marketing, and its client FinancialForce, the platform for services businesses, today jointly announced the launch of Certinia, the new name for FinancialForce. FinancialForce chose Metaforce to lead its global rebrand, and the name change […]
B&B studio has partnered with premium ingredient company Belazu on a strategic repositioning and rebrand, designed to elevate the brand’s presence on- and off-shelf, optimise its portfolio and design system, and bring distinctiveness to a crowded retail category. In keeping with its strong heritage as a premium ingredient supplier to chefs, Belazu had developed a […]
Creative company Mrs&Mr has rebranded Blink Fitness, the premium and affordable feel-good fitness brand with more than 100 locations. The new visual identity system refreshes the Blink look and feel, to elevate the brand’s positioning as “aspirational, approachable and accessible to all.” “Through research, we uncovered that Blink’s unique selling point is ‘inner fitness.’ It’s […]
Digital agency Dark Horse has launched a new website and brand identity to reflect its supercharged growth as it bolsters its reputation for continuing to push boundaries in digital marketing. Having recruited 11 new hires in the last 11 months, the agency now has a headcount of 29 after winning a cluster of new clients […]
Walmart is out with a complete rebrand of its intimates and sleepwear private brand, thanks to creative company Mrs&Mr, which has renamed, repositioned and redesigned the retail giant’s 23-year-old Secret Treasures. The new brand, Joyspun, will replace Secret Treasures, Walmart’s billion-dollar sleepwear and intimates private brand, which captures the largest customer base across the women’s […]
Founded in 2015, as a newsletter to family and friends, Scott’s Cheap Flights now has a membership of over 2 million people. Having grown to encompass a website, search engine, newsletter and soon-to-launch app, they help members find more value when they travel by approaching booking differently. Today, with a team of over 60, the […]
Wok to Walk, the number one Wok Kitchen operator in Europe, is relaunching globally with a new brand identity from design studio Without. Today’s highstreet customers often have to choose between waiting for quality, fresh food with a price-tag to match, or grabbing something quick that’s been sitting on a shelf all day. Founded in […]
A ‘major’ account win with Young’s is catch of the day for Perfect Storm
Leeds digital agency Perfect Storm has been appointed lead agency across all digital channels by Grimsby-based seafood giant Young’s. Following a competitive pitch process which involved agencies from across the UK, Perfect Storm has been appointed to support Young’s through a rebrand process and to lead a digital-first marketing strategy. This will deliver ‘always on’ […]
B&B Studio Harnesses Contemporary Craft In Plymouth Gin Refresh For Pernod Ricard