GE Attracts Tech Talent with Fun Campaign from BBDO New York

GE Attracts Tech Talent with Fun Campaign from BBDO New York

As part of its efforts to recruit programmers and developers in 2015, GE introduced its “What’s the Matter with Owen” campaign. The campaign was designed to attract tech talent by reinforcing GE’s position as a digital industrial company and focusing on how GE developers are helping to create digital solutions that solve some of the […]

British Army takes bold approach to attract Generation Z

British Army takes bold approach to attract Generation Z

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/ARMY_garage_40_wip_20160128.mov[/KGVID] In a bold move to recruit more soldiers, challenge stereotypes, and broaden its appeal to young people, the British Army has launched a new campaign to attract Generation Z by showing them how they can grow and become better versions of themselves with an Army career. The sociological make-up of Generation Z, […]