SHARE Creative, a data-driven creative agency, launches its latest whitepaper, the first of its kind featuring a proprietary methodology to analyse the true effectiveness of community management (CM), and advise marketers on how to engage authentically with audiences. Until now, there have been no specific metrics to distinguish an effective community management and advocacy strategy. […]
Consumer and B2b communications agency, Clarion has launched its latest ‘Food For Thought’ sector report, providing valuable free-to-read bite-sized insights into the latest food and drink trends available here Pulled together by its teams in London and Scotland using social listening, media intel and consumer insight, Clarion Communications has collated top tips, trends and case […]
54% of UK adults aren’t going to buy gifts this Valentine’s Day Under 35s are more than twice as likely to buy cards, gifts and experiences Limited spend and a growing focus on experience-based gifts should be cause for concern for retailers New research from customer experience marketing agency Gekko suggests that Valentine’s Day is […]
Exclusive research released today by Bountiful Cow, a leading independent UK media agency, proves that brands adopting Relative Advantage growth principles can deliver a significant uplift across brand metrics and business performance. Analysis of 236 advertising campaigns from the IPA Databank, demonstrated the impact of Relative Advantage as a growth framework, that is particularly relevant […]
New report finds that the world averaged 8.4 new social media users per second over the past year We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide. In a bumper year for digital milestones, Digital […]
With US buyers and planners shifting budgets from Linear TV to thriving CTV, the challenge of deduplicating CTV (including YouTube, Netflix, Hulu, Amazon Prime…) and TV metrics becomes apparent. With YouTube dominating CTV ad spending, traditional TV and AV measurement methods grapple with walled-garden complexities, hindering accurate cross-platform data comparisons within the same campaigns. Beatgrid […]
Creatives with synaesthesia are more likely to see ‘Blue Monday’ – the third Monday in January widely regarded as the most depressing day of the year – as yellow not blue Ahead of Blue Monday on January 15, a survey of people in the creative industry with synaesthesia reveals that 80% don’t ‘see’ the word […]
The economic context and continued shift to streaming put pressure on UK TV pricing in 2023, while next year’s sporting and election events are likely to fuel growth in media spend across the board ECI Media Management has released its Q4 Media Inflation Update, revealing that in the UK, TV pricing has fallen overall in […]
Today, creative technology studio Appetite Creative has made a call out to the wider advertising, retail and packaging industry asking them to share their thoughts on the future of connected packaging innovations via a short survey. Taking just three minutes to complete, the 2024 Connected Packaging Survey gives participants an opportunity to shape the future […]
Today, advertising and climate experts ACT Climate Labs, in partnership with cultural insights agency Bricolage, shared new research findings into ‘Why words matter: how to speak to Brits about climate change’. The report outlines how the challenges of communicating climate change can be solved by getting the cultural context right. ACT coined the phrase ‘Persuadables’ […]