New research from MarkMonitor, a leader in enterprise brand protection, has revealed that almost half (47%) of brands lose sales revenue to counterfeit or pirated goods, with one in three reporting a loss of more than 10%. The research also found that 58% of respondents agree that keeping a brand safe will become increasingly difficult […]
One-fourth of all UK digital ad spending is set to go to social networks this year as marketers increase their spending on platforms like Facebook, Twitter and Snapchat to over £3bn. According to eMarketer, UK marketers will spend £3.3bn on social network advertising this year, up 24 per cent from 2017. This forecast has been […]
Technology giant Tencent has retained the coveted title of China’s most valuable brand for a fourth consecutive year, achieving a brand value of $132.2 billion, a 25% year-on-year increase, according to WPP and Kantar Millward Brown’s 2018 BrandZ Top 100 Most Valuable Chinese Brands rankings. Other noteworthy sectors include education, logistics and technology, all of […]
The median pay gap at Dentsu Aegis Network is just over 14% in favour of men, according to its Gender Pay Gap report out on March 28. The 14.1% gender pay gap is lower than the UK national average of 18.4%. The network aims to have an equal gender split across all levels of its […]
WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Threats to the digital advertising ecosystem is the focus of the latest report. WARC estimates that $63.4bn was spent on programmatic advertising worldwide last year, but […]
A new report by independent creative agency isobel reveals what lies behind the success of the UK’s fastest-growing new food and soft drink brands, and outlines in ten clear steps how established brands can emulate their impressive performance. The report surveyed more than 250 marketers from long-established companies to see how they measure up against […]
Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, […]
New research has found that Brits now feel worse about the UK economy than at any time since 2015 – and it’s changing our leisure and spending habits. With Brexit on the horizon, almost half (43%) feel negative about the current state of the economy and even more (45%) are negative about the country’s future […]
New research has revealed that extent to which the mentally and physically disabled are being harmfully affected by stereotyping in the UK – and the role being played by advertising and the media. The mentally disabled are the most likely to be negatively stereotyped by society (64% think so, rising to 75% among those actually […]
New data from AI tech company Quantcast reveals that the automotive sector is still creating advertising campaigns focussed on heavily on concepts that appeal to men, despite rising purchasing power among women. UK government data shows that car ownership among women increased 75 percent in the 20 years up to 2014. However Quantcast found that […]