TBWA’S Future Of Travel Report Explores Travel’s Inflection Point
TBWA’S Future Of Travel Report Explores Travel’s Inflection Point
People Value Inspiration Over Sleep, Sex And Treats: New Global Survey From Wunderman Thompson Reveals The Vital Role Inspiration Plays In Our Lives
People Value Inspiration Over Sleep, Sex And Treats: New Global Survey From Wunderman Thompson Reveals The Vital Role Inspiration Plays In Our Lives
Ambitions outweigh achievements for brands in sustainability push
Ambitions outweigh achievements for brands in sustainability push
Dentsu survey signals Marketer shift to creative & centralised solutions
85% of Marketers to transform their business with 60% streamlining marketing plans and 50% investing in content management platforms Dentsu’s creative teams have published 2021: The Year of Brand Consistency, Efficiency and Agility Survey of 200 Global marketers discovers that Marketers are taking action in the wake of COVID Marketers ask for platforms that can […]
New marketing report explores the future of wearable devices
Uncovering the key drivers for buying behaviour through a global crisis
New marketing report explores the future of wearable devices
B2B Marketing Investment Expected To Increase In 2021
82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year
Creative technology studio Appetite Creative Solutions, today released results from its first ever B2B Marketing Survey. With 82% of respondents viewing B2B marketing as a vital driving force for new business. Despite Covid-19, uncertainty over two thirds (65%) of marketers are looking to increase their digital marketing spend in 2021. Over two thirds (68%) of […]
Removing the Language Barrier to Encourage Inclusivity
Rob Blake, UK MD at Channel Factory
2020 was a year of reckoning for many reasons, including an incredible focus on hearing all voices and ensuring that we live in a more equal world. Recent years have seen a tremendous, and apt focus on diversity and inclusion, and it’s a topic well-versed in adland. However, research by ISBA suggested that 68% of […]
72% of people in the UK think all adverts should be subtitled
Younger people more likely to use and engage with subtitled ads
72% of adults in the UK think companies and organisations should subtitle all their adverts, according to new consumer research. The research was commissioned by subtitling company SubText Digital, which launches today 18 March. It looked at how people of all age groups use subtitles and highlighted a variety of reasons why people choose subtitling. […]
Taking the Temp: One Year into COVID-19 – new research
Taking the Temp: One Year into COVID-19 – new research
New Whitehall report provides recommendations on how to reduce the harm caused by Intellectual Property Infringement
The publication of the report by The Royal United Services Institute (RUSI) quotes White Bullet’s findings on the alarming scale of copyright infringement and the urgent need for dynamic piracy detection
Cybersecurity and IP protection company, White Bullet, has already stopped millions of pounds of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. Its recently launched Intellectual Property Infringement Platform (IPIP) – designed to make the job of detecting fraudulent content easier – helps to take the profit out of Intellectual […]