With Leicester City snagging the Premier League trophy, there will undoubtedly be a short-term increase in revenue for the club. Estimates by sports data and marketing firm Repucom show that Leicester City are set for a potential £150m boost for winning the Premier League title, consisting of Premier League prize money, Champions League participation cash […]
New research from advertising agency Telegraph Hill highlights that celebrity chefs and restaurateurs don’t have it all their own way in the list of most influential UK foodies. Those appearing in the full top 50 list are ranked by the level of influence they have on changing the nation’s tastes and eating habits or starting […]
Research unveiled by NABS (National Advertising Benevolent Society) has revealed the continuing challenges faced by working parents in the advertising and media industry: 60% of parents know someone who has left their role because of pressures that come with being a working parent – up from 57% two years ago – while a third (32%) […]
New research has shown the immediate impact of the OpenRTB 2.3 programmatic standard on the native advertising market. During 2015 around one in six native campaigns (15%) were already being run programmatically. The study carried out by native advertising platform Adyoulike, analysing 1.3 billion in-feed native ads run in the UK throughout 2015, is the […]
It may have had somewhat of a slow start, but a fifth of UK employees believe that their organisations will be accepting Bitcoin and other similar digital currencies as payment by 2020. Meanwhile a third of employees believe that their companies should be equipped with a 3D printer by 2020 and improving customer experiences by […]
Out of home (OOH) work’s inclusion in marketing campaigns has been found to considerably bolster the public’s purchase intent, according to a five year study from Posterscope and Dentsu Aegis Network. Analysing over 50 individual client campaigns, testing more than 1,500 creative executions and surveying over 20,000 respondents, the Integrated Communications Evaluation (ICE) study found […]
It’s probably not shocking to hear that US shoppers said they have a more positive experience buying a new item than they do interacting with customer service across industries. But when looking at particular verticals, health plan providers have their work cut out for them in both of these interactions, according to research. Temkin Group, […]
Statutory body the Equality and Human Rights Commission (EHRC) has appointed creative agency 23red to lead its communications campaign to help reduce pregnancy and maternity discrimination in the workplace. Recent research conducted by the EHRC and The Department for Business, Innovation & Skills (BIS) suggests that around 54,000 new mothers may be forced out of […]
With 2016 set to the be the year when Beacons go from hype to delivering real marketing value, media agency Maxus has created a practical guide for brands seeking to harness their potential. Written by Maxus director of technology, Tom Kelshaw, Beacons – Promise, Present, Future, is a thorough examination of the state of Beacons […]
Mobile ad spend is set to surge 35 per cent compared to 12 months earlier and surpass desktop media investment to hit £4.58bn in 2016, and account for 27 per cent of total UK media budgets, according to eMarketer. The research firm on March 10 released the numbers which show that the wider ‘digital’ category […]