BT launches new interactive “Unstoppable” campaign where the audience controls the story

BT launches new interactive “Unstoppable” campaign where the audience controls the story

BT and Wunderman Thompson have launched an innovative new choose-your-own adventure-style interactive campaign.  The “Unstoppable” campaign features an interactive film, created by Wunderman Thompson, which invites the audience to take part and help the hero of the story juggle work and babysitting duties as she lands the biggest opportunity of her career. In the film, we follow BT customer Izzy […]