Marketing’s top job isn’t dying, it’s evolving dramatically and after four years of research with CMOs and challenger brands, Rival’s The Future of the CMO reveals why the CMO role is under siege and how forward-thinking leaders can seize this moment of transformation. Rival Co-Founder and CEO Eric Fulwiler explains, “Only 71% of Fortune 500 […]
Effective immediately, London-based marketing consultancy Rival has acquired Boston creative shop HeyLet’sGo! The new, integrated entity provides end-to-end marketing consulting services that – in addition to Rival’s strategy, media, and data and media expertise – now includes world-class creative and production offerings. The move reunites HeyLet’sGo Founder/CCO Tim Cawley and Rival Co-Founder Eric Fulwiler who worked […]
A marketing campaign for Manchester Airport is causing a rift after a number of promotional posters were plastered across the city – of Liverpool. The campaign, created by Creative Spark, ran posters on billboards and bus stops, adding fuel to the rivalry between the two north-west cities. John Greenway of Manchester airport told BBC North […]