River Island announced the latest kidswear collaboration with TV star and personality Samantha Faiers for an exclusive edit. The 30-piece collection will launch this October half term offering trend-led separates for boys and girls across the RI baby (0-18 months), mini (0-5 years) and kids (5-12 years) ranges. With a nod to the party season, […]
River Island will celebrate the diverse faces of the modern family in its new SS19 campaign created by integrated agency Studio Blvd. The #ThisIsFamily campaign celebrates the diversity of families, while challenging the notion of what ‘family’ means in 2019. It follows in the footsteps of Studio Blvd’s ‘Labels are for Clothes’ campaign for River […]
Studio Blvd. has created a new Labels Are For Clothes campaign with River Island featuring a mixed ability cast. The AW18 campaign was created in response to the tens of thousands of comments generated from the successful launch of Labels Are For Clothes in SS18. Loving the first instalment, fans of the campaign asked to […]
River Island will stand against societal labels in its new SS18 campaign, created by integrated agency Studio Blvd and produced by sister company JN Production. The ‘Labels Are For Clothes’ ad campaign, runs from February 6th across TV, VOD, out-of-home, press, social and with influencers Daisy Lowe, Chanel Iman and Zack Miko. The campaign seeks […]