A Holiday Season Of Post Lockdown Revenge Shopping Is Here
A Holiday Season Of Post Lockdown Revenge Shopping Is Here
Focusing on Suitability is the Key to Success for HFSS advertisers
Focusing on Suitability is the Key to Success for HFSS advertisers
Channel Factory Continues UK Expansion with New Leadership Hires
Channel Factory Continues UK Expansion with New Leadership Hires
New Research Reveals Stark Gap in Diverse and Inclusive Language Targeting on YouTube
Findings Reinforce Growing Need for Marketers to Prioritise Cultural Diversity and Language Inclusion with Advertising on Content-Heavy Platforms like YouTube
New Research Reveals Stark Gap in Diverse and Inclusive Language Targeting on YouTube
Removing the Language Barrier to Encourage Inclusivity
Rob Blake, UK MD at Channel Factory
2020 was a year of reckoning for many reasons, including an incredible focus on hearing all voices and ensuring that we live in a more equal world. Recent years have seen a tremendous, and apt focus on diversity and inclusion, and it’s a topic well-versed in adland. However, research by ISBA suggested that 68% of […]