● Comedian and mental health campaigner Ruby Wax fronts the digital-first campaign to open up the conversation surrounding mental wellbeing and talk more openly about feelings ● New research unveiled by Walkers, the ‘F Word Report’, shines a light on how often Brits bottle up their emotions as the nation collectively utters ‘I’m fine’ up to 215 million times a day which is on average 28 times a week ● Only three in four Brits (77%) rarely answer the question ‘How are you?’ honestly, instead opting for a generic ‘I’m fine’ response
THE REAL F*** WORD: Walkers Partners With Comic Relief For Red Nose Day To Challenge The Nation To Give Up The F-Word (fine) And Open Up About How They Really Feel
● Walkers & Doritos have partnered with tour operator easyJet holidays, to offer consumers the chance to win a package holiday every hour via a new on-pack promotion
● The creative encourages Brits to rediscover the joys of holidaying abroad, showcasing Walkers’ brand purpose of bringing levity to the nation and emphasising Doritos’ brand positioning: allowing Gen Z to break free from social convention and express their true selves
● Integrated campaign reveals the nation’s funniest holiday habits, after research reveals 91% of Brits have a ‘holiday alter-ego’ and dramatises the funny things Brits do #OnlyOnHoliday
Walkers, Doritos And easyJet Holidays Team Up For The First Time To Give Brits The Chance To ‘Win a Holiday Every Hour!’ In New Multi-Million Pound Media Campaign
TV campaign seeks to strengthen the nation’s love for Walkers whilst reminding fans that no other crisp brand compares ‘Britain’s Most Loved Crisps’ continues to showcase Walkers’ new brand purpose which sets out to bring levity and positivity to the nation. The new creative is the first time Walkers brings its full snacks range together in one campaign
Walkers Launches Multi-Million Pound Campaign,‘Britain’s Most Loved Crisps’, To Strengthen Love For The Brand
Running a small business is like riding the most inspiring, challenging roller coaster in the world. In January 2020 GoDaddy launched two new TV spots which told the stories of small businesses in the UK. For 2021, they are building on that same idea with a new creative campaign that showcases the creativity and resilience […]
As the UK’s largest healthcare charity, Nuffield Health has made it its mission to build a healthier nation. It has developed its “connected health” offering and flagship programmes, including a new COVID-19 Rehabilitation Programme, to do just this. Nuffied Health has launched a new campaign, comprising a 30 second film and a comprehensive TV, VOD, […]
McCann London has bolstered its creative team with a raft of new hires and promotions. Ross Neil joins as new Executive Creative Director. Reputed as one of the UK’s top 20 ECD’s for the last 4 years having run WCRS, Neil will be working alongside McCann London’s CCO’s Rob Doubal and Laurence Thomson to help […]
