Dark Horses creates new brand identity for launch of RugbyX

Dark Horses creates new brand identity for launch of RugbyX

London based sports creative agency Dark Horses has created the brand identity to drive the launch and boost ticket sales for the latest short form sport, the hugely anticipated and talked about RugbyX. RugbyX is rugby but simpler, faster and more accessible. The World Rugby sanctioned format has 5-players on each side with no lineouts […]