Procter & Gamble (P&G)’s Safeguard, a brand with a rich heritage of providing long-lasting protection for families, has recently launched a new campaign called “Pabaon Sa Buhay” (Protection for life)– reinforcing the brand’s belief that the lessons learnt at home have the ability to shape and protect a child for life. Created for P&G […]
Safeguard Philippines goes full interactive as the soap brand takes it marketing game a notch higher with augmented reality (AR). Showing that it’s serious about digitising its marketing campaigns, the nation’s number one soap brand launches its first-ever AR video application through Fuse.it. A free augmented reality and customisable video app for smartphones, Fuse It […]
Netizens raved over a nostalgic throwback when Safeguard dropped a spin of a classic Backstreet Boys song featuring famous celebrity actor Alden Richards. The “I Wash It That Way” music video was an instant hit online, as it brought back the 90s feel while revealing the threat of #HANGINfection. From the word hangin, which […]