Safeguard Philippines takes a strong cultural stand on “Pabaon sa Buhay” Campaign

Safeguard Philippines takes a strong cultural stand on “Pabaon sa Buhay” Campaign

 Procter & Gamble (P&G)’s Safeguard, a brand with a rich heritage of providing long-lasting protection for families, has recently launched a new campaign called “Pabaon Sa Buhay” (Protection for life)– reinforcing the brand’s belief that the lessons learnt at home have the ability to shape and protect a child for life. Created for P&G […]

Safeguard Philippines Goes Mobile Interactive and Launches AR App

Safeguard Philippines Goes Mobile Interactive and Launches AR App

Safeguard Philippines goes full interactive as the soap brand takes it marketing game a notch higher with augmented reality (AR). Showing that it’s serious about digitising its marketing campaigns, the nation’s number one soap brand launches its first-ever AR video application through Fuse.it. A free augmented reality and customisable video app for smartphones, Fuse It […]