“If you make a drama out of nothing, then you have a stress problem” says Publicis Romania for Sanofi

“If you make a drama out of nothing, then you have a stress problem” says Publicis Romania for Sanofi

To talk about stress these days has become as common as a weather discussion. Things tend to get complicated when we transform normal, everyday life situations into real dramas. Based on this insight, Publicis Romania developed “Drama out of nothing” campaign for the launch of Sanofi’s MagneVie Stress Resist, an innovative combination of natural extracts, […]

Sanofi’s Opticrom teams with Mindshare to launch UK’s first voice-activated pollen alert

Sanofi’s Opticrom teams with Mindshare to launch UK’s first voice-activated pollen alert

Mindshare, part of WPP, and Sanofi, the global healthcare leader, have launched the UK’s first brand-led pollen alert on Amazon’s Alexa platform. In addition to being market-leading within the consumer health space, it is also the first voice-activated skill to use hyper-local data to notify users about high pollen counts in their postcode. It is […]