As part of its global Exhibit Pack campaign, adidas has worked with independent global creative agency Crowd to create a football competition focused on user-generated content in the United Arab Emirates and Saudi Arabia. To promote its product range Exhibit Pack, which focuses on four football boots (X, PREDATOR, COPA, NEMEZIZ), adidas developed a global campaign No Fakers, Creators […]
Dubai-based creative agency TBWA\RAAD, have launched their latest initiative for INFINITI addressing women driving in Saudi Arabia. Women in Saudi Arabia started driving for the very first time in June 2018. It was a day of celebration, anxiety and certainly lots of expectations. While many brands took the opportunity to send messages of support through […]
Shell Middle East starts work with M&C Saatchi to change behaviour in Saudi Arabia, by encouraging men to become the most vocal supporters of women driving, when it becomes legal in the Kingdom in June. Prompted by the overwhelming scepticism demonstrated by many men on social media when the decree was first announced, M&C […]