Crowd kicks off #DareToCreate campaign for adidas

Crowd kicks off #DareToCreate campaign for adidas

As part of its global Exhibit Pack campaign, adidas has worked with independent global creative agency Crowd to create a football competition focused on user-generated content in the United Arab Emirates and Saudi Arabia. To promote its product range Exhibit Pack, which focuses on four football boots (X, PREDATOR, COPA, NEMEZIZ), adidas developed a global campaign No Fakers, Creators […]

TBWA\RAAD unveils emotional film for INFINITI, addressing women driving in Saudi Arabia

TBWA\RAAD unveils emotional film for INFINITI, addressing women driving in Saudi Arabia

Dubai-based creative agency TBWA\RAAD, have launched their latest initiative for INFINITI addressing women driving in Saudi Arabia. Women in Saudi Arabia started driving for the very first time in June 2018. It was a day of celebration, anxiety and certainly lots of expectations. While many brands took the opportunity to send messages of support through […]