The creative industry’s door is hard to open. Finnish agency SEK wants every young person to have an equal chance to enter through it. Finnish creative agency SEK launches MadWe trainee program to make the field an attractive option for young people of underrepresented backgrounds. The campaign plays on the well-known phrase “to get one’s […]
An offline nature experience, aimed at promoting mental wellbeing, managed to sell out access to the Finnish island for the whole 2023 summer season. Despite a small budget, the bold campaign achieved a tremendous amount of media attention with a striking creative idea and a socially relevant angle. In our hectic modern world, vacationing on […]
Finland, the world’s happiest country for seven years running, was the first country to host its own masterclass. The social media campaign and PR efforts sparked a global phenomenon with awe-inspiring results: earned media value exceeded €165 million and travel to Finland grew notably. The campaign has been awarded in many international marketing competitions. For […]
Karl Fazer chocolate is loved by many in Finland, and one of its most distinctive features is its blue colour. December 6th marks the 106th Independence Day of Finland and to honour the approaching milestone Karl Fazer chose to highlight “Blue Moment” in the creative execution. With a minimalistic front-page ad, the brand trusts its […]
To demonstrate the brand’s leading position in the industry-disrupting evolution of the mechanical key, access management innovator ABLOY’s campaign flirts with the imagery of beloved heist films – while challenging the very existence of the genre. Finland-based locking and access management brand ABLOY has launched a brand film campaign to highlight the digitalisation of the […]
Finland may be one of the most equal countries in the world, ranking among the best in gender equality and equal pay. But the Romani minority still face open racism and experience discriminatory recruitment, despite their descent have lived in Finland for hundreds of years. In recent decades more Romani people are holding degrees and […]
Family members play a pivotal role in supporting athlete's road to success. ŠKODA’s #ThanksMom campaign focuses on the person who is there for the player every day of the year, in times of victory, loss and all the hard work: their mother. The campaign brings over 300 mothers to enjoy the 2022 IIHF World Championships live.
Mom is the ultimate linemate – #ThanksMom campaign praises the role of loved ones in hockey