Masterclass of Happiness took the world by storm: Visit Finland created a global media phenomenon that boosted travel and generated happiness

Masterclass of Happiness took the world by storm: Visit Finland created a global media phenomenon that boosted travel and generated happiness

Finland, the world’s happiest country for seven years running, was the first country to host its own masterclass. The social media campaign and PR efforts sparked a global phenomenon with awe-inspiring results: earned media value exceeded €165 million and travel to Finland grew notably. The campaign has been awarded in many international marketing competitions. For […]

Front-page ad without a logo nor product – just trust in an iconic brand Karl Fazer uses the power of its distinctive blue colour in a minimalistic ad

Front-page ad without a logo nor product – just trust in an iconic brand Karl Fazer uses the power of its distinctive blue colour in a minimalistic ad

Karl Fazer chocolate is loved by many in Finland, and one of its most distinctive features is its blue colour. December 6th marks the 106th Independence Day of Finland and to honour the approaching milestone Karl Fazer chose to highlight “Blue Moment” in the creative execution. With a minimalistic front-page ad, the brand trusts its […]

A tribute to the Hollywood heist film genre – which lock brand ABLOY proves outdated

A tribute to the Hollywood heist film genre – which lock brand ABLOY proves outdated

To demonstrate the brand’s leading position in the industry-disrupting evolution of the mechanical key, access management innovator ABLOY’s campaign flirts with the imagery of beloved heist films – while challenging the very existence of the genre. Finland-based locking and access management brand ABLOY has launched a brand film campaign to highlight the digitalisation of the […]

Finland’s Romani community returns hundreds of rejection letters to highlight discriminatory recruitment

<strong>Finland’s Romani community returns hundreds of rejection letters to highlight discriminatory recruitment</strong>

Finland may be one of the most equal countries in the world, ranking among the best in gender equality and equal pay. But the Romani minority still face open racism and experience discriminatory recruitment, despite their descent have lived in Finland for hundreds of years. In recent decades more Romani people are holding degrees and […]

Mom is the ultimate linemate – #ThanksMom campaign praises the role of loved ones in hockey

Family members play a pivotal role in supporting athlete's road to success. ŠKODA’s #ThanksMom campaign focuses on the person who is there for the player every day of the year, in times of victory, loss and all the hard work: their mother. The campaign brings over 300 mothers to enjoy the 2022 IIHF World Championships live.

Mom is the ultimate linemate – #ThanksMom campaign praises the role of loved ones in hockey

Mom is the ultimate linemate – #ThanksMom campaign praises the role of loved ones in hockey