Lufthansa has reassigned its creative budget. Serviceplan, House of Communication Munich, won the tender and will be responsible for the worldwide marketing communication of the Lufthansa brand. Lufthansa had previously worked with Accenture Song (formerly Kolle Rebbe). Carsten Hoffmann, VP Brand Experience, explains: “While we are very much looking forward to all that lies ahead, […]
Europe’s largest independent agency network and winner of the Cannes Lions 2022 “Independent Network of the Year”(1) has reported a substantial increase in revenue for the 2022/2023 fiscal year. Despite global economic downturns, the group continues to grow, fuelled by its commitment to internationalization, digitalization, and its unique, integrated House of Communication approach. The Serviceplan […]
After last year’s Ramadan campaign from Adbul Latif Jameel Motors and Serviceplan Experience set the standard for ads that capture the essence of togetherness during Holy Month, this year’s spot continues the story of a family’s Ramadan get together, with various family members en route to Riyadh for an Iftar Abdul Latif Jameel Motors returns […]
Copperplate engraved GIFs engage a new generation of collectors for Switzerland’s leading antiquarian book fair. Antique books, antique prints – and antique people. This is what awaits visitors to the Zurich Book Fair, Switzerland’s premier event for traders and collecters of rare antiquarian books and prints. And as it’s audience grows older, the fair’s visitor […]
The wait is over. One year after PENNY’s emotional Christmas spot ‘The Wish’ moved people in Germany and around the world, and won multiple awards including a Grand Prix at Cannes Lions International Festival of Creativity, the eagerly awaited new PENNY Christmas film is now available online and on social media. The 2022 PENNY Christmas […]
“We are M” – under this claim, BMW M and Serviceplan Hamburg are celebrating the 50th anniversary of BMW M. The international campaign is divided into four chapters. With “The XMinded”, the final chapter of the campaign launched on 3 November. It gives an outlook on the future and direction of the M brand and […]
DCNTRL Serviceplan Group is expanding its range of services and investing in the development of a full-service Web3 studio. Serviceplan DCNTRL - short for “decentral“ and referring to the decentralised nature of Web3 - collaboratively develops holistic brand experiences and business models for Web3 and the metaverse. Former Google manager Nina Matzat and Yves Bollinger, previously Head of Digital Strategy and Innovation at DDB Düsseldorf, will lead the studio as General Managers. As a new integrative hub, Serviceplan DCNTRL brings together the Web3 expertise within the Serviceplan Group.
The team leading the newly launched Serviceplan DCNTRL combine a deep understanding of culture, communities and trends within Web3, with creative and technical expertise to develop sustainable business models. The full-service portfolio includes training, strategy, concept, creation, execution and legal advice and offers complete support: from the first steps in Web3 to market entry and […]
In the financial year 2021/2022, Europe's largest owner-managed agency group achieved a fee turnover of 623 million euros
In the financial year (2021/2022) ending June 2022, Serviceplan Group, Europe’s largest owner-managed agency group, achieved a fee turnover of 623 million euros – representing an increase of 28% from the previous year’s 488 million euros. Therefore, it is by far the best result recorded since the company was founded in 1970. Florian Haller, CEO […]
“Quien lo ha vivido lo sabe” (“He who has lived it knows it”), is the title of the new Serviceplan Spain campaign for Turismo de la Comunidad Valenciana (the Valencia Tourist Board). This unusual campaign using ‘Reviews in Verse’, celebrates the unforgettable places, moments and sensations on offer in the region of Valencia and uses […]
German Basketball Teams ‘White Wings’ and ‘Depant GIESSEN 46ers’ exchange jerseys in an anti-racist statement marking International Week Against Racism Unfortunately, racism continues to be a problem in Germany, an issue which once again reached its tragic climax in February 2020 when a racially motivated terrorist killed nine people before killing himself in the city […]