National Day SG50 breaks One Direction’s record for most tweeted event in Singapore

By on    Events, Latest, Media  

National Day SG50 breaks One Direction’s record for most tweeted event in Singapore

Singapore’s National Day has broken the record for the highest number of tweets around a single event in the country, which celebrated its 50th birthday. More than 230,000 tweets about #NDP2015 and all things related to the National Day Parade were posted for the city-state’s super-hyped celebrations. The climax of SG50 beat the last record […]

BBDO translates Singlish into emojis for SG50

By on    Agency, Latest, Marketing  

BBDO translates Singlish into emojis for SG50

An ad agency in Singapore has added to the SG50 marketing frenzy with an idea to translate the colloquial language of Singlish into emojis, the pictorial language used by smartphone users. The SGMOJI guide, created by BBDO Singapore, can be downloaded from this website. Among the entries in the SGMOJI guide are ‘Talk cock’, a favoured phrase among politicians to […]