Sudocrem’s new campaign celebrates its ‘Soothing’ heritage

Sudocrem’s new campaign celebrates its ‘Soothing’ heritage

One of Britain’s leading nappy cream, Sudocrem, is launching a new TV and digital campaign centred on the brand’s core essence, soothing. Founded in 1931, Sudocrem has long been a staple in British households and the brand is looking to re-establish their long-held market leadership with a bold new campaign to reinforce the product’s unique property […]

Mortifying Mother Walks In for Droga5’s New Clearasil Spot

Mortifying Mother Walks In for Droga5’s New Clearasil Spot

Let’s face it, acne is the pits. And the acne category is awash with confidence clutter. Every brand is shouting about confidence loud and proud— and teens just don’t buy it. That’s why Droga5’s brand strategy for Clearasil taps into a more real source of confidence: reassurance. During custom qualitative research with teens, we found […]