Baxters launches new ‘Big on Flavour’ campaign by RKCR/Y&R

Baxters launches new ‘Big on Flavour’ campaign by RKCR/Y&R

Baxters has launched a new campaign celebrating the big and bold flavours of its food range. The print and TV work is set in a quirky, offbeat world and introduces the audience to the outstanding flavours of Baxters, by showing two woman dwarfed by beautifully shot ingredients. The work is the first by RKCR/Y&R for […]