B-Reel and Nike Spark Brilliance with Super-Striker Robert Lewandowski

B-Reel and Nike Spark Brilliance with Super-Striker Robert Lewandowski

In the run-up to a busy summer of European football, B-Reel London has created the latest integrated campaign as part of the Nike’s global football platform ‘Spark Brilliance’. Featuring Poland’s team captain and top striker, Robert Lewandowski, the work celebrates a new generation of Polish players – ‘Generation Lewandowski’. ‘Generation Lewandowski’ pays homage to the […]

Blaise Matuidi Shines Like a Star in W+K Amsterdam’s Nike Football Spot

Blaise Matuidi Shines Like a Star in W+K Amsterdam’s Nike Football Spot

Nike believes that brilliant football is contagious, and that one move can change the game. The brand’s latest campaign brings this story of contagious football to kids all over the world, sparking them to play brilliant football themselves. Spark Brilliance, which launches in France from April 6 and will shortly roll out digitally across the globe, […]

W+K Amsterdam & Nike Take Fans Into the Locker Room with VR Campaign

W+K Amsterdam & Nike Take Fans Into the Locker Room with VR Campaign

Nike has launched an inspirational campaign that takes fans into the locker-room of the Turkish national team for a half-time speech by their captain, Arda Turan. Part of the brand’s global football platform ‘Spark Brilliance’, the integrated campaign aims to inspire young players in Turkey and all over Europe. When a team is down, when […]