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Home»Posts tagged with»Sponsored Content

AXA teams with Sky and News UK on cross platform sponsored content project

By newsroom on October 5, 2018   Advertising, Latest, Marketing, Media  

AXA teams with Sky and News UK on cross platform sponsored content project

 AXA UK has partnered with Sky Media and News UK’s Bridge Studio to produce a range of sponsored video, print and audio content. As part of the collaboration, brokered by agency Havas Media, Sky will produce three short five to 10-minute documentaries presented by Sue Perkins, The Sunday Times Magazine will publish four longform […]

Eight out of ten people want brands to tell stories – but 85% can’t remember a good one

By newsroom on June 22, 2015   Advertising, Features, Latest, Marketing  

Eight out of ten people want brands to tell stories – but 85% can’t remember a good one

New research unveiled has shown the value of brand storytelling: 79% of UK adults think it’s a good idea for brands to tell stories as part of their marketing and customer communications. However, it seems they could also be doing it better, as 85% couldn’t give an example of a memorable story told by a […]

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