Holiday Inn & Holiday Inn Express named as partners to Absolute Radio Live in aid of Stand Up To Cancer

Holiday Inn & Holiday Inn Express named as partners to Absolute Radio Live in aid of Stand Up To Cancer

Holiday Inn & Holiday Inn Express have partnered with Absolute Radio to support radio’s biggest ever comedy night: Absolute Radio Live with Holiday Inn & Holiday Inn Express, in aid of Stand Up To Cancer, in a brand awareness campaign seeking to ‘reconnect the nation’ and champion real-life meet-ups for friends, family and colleagues across the […]

New York Bakery Co. brings the authentic flavour of NYC to FriendsFest 2019

New York Bakery Co. brings the authentic flavour of NYC to FriendsFest 2019

New York Bakery Co. is bringing the authentic taste of boiled and baked New York style bagels to Comedy Central’s FriendsFest this summer.  The airstream activation, created by London-based experiential agency Hot Pickle, will serve festival revellers in Manchester (until 18th August), Bristol (23rd August-1st September), Milton Keynes (6th-15th August) and London (20th-29th September). The […]

Just Eat Kicks Off First BT Sport Football Sponsorship with Playful Idents by McCann London

Just Eat Kicks Off First BT Sport Football Sponsorship with Playful Idents by McCann London

Football commentators and pundits hanker for their favourite Just Eat takeaways in six launch idents created for the food delivery brand’s first ever BT Sport sponsorship, across the Premier League and Europa League. More will be rotated in throughout the season. Created by McCann London, the idents hack BT football moments and footage, reinventing them with a […]

Screwfix becomes the first ‘Official Partner of Sky Sports Football’

Screwfix becomes the first ‘Official Partner of Sky Sports Football’

Reinforcing and expanding on its six-year relationship with Sky even further, Screwfix has become the first-ever ‘Official Partner’ of the Sky Sports Football channel after signing a sponsorship deal for the forthcoming 2019/20 season.  The seven-figure deal brokered between Sky Media and Wavemaker will see Screwfix exclusively sponsor Sky Sports’ broadcast and digital coverage of […]

Paddy Power launch actual Huddersfield Town shirt and new season campaign

Paddy Power launch actual Huddersfield Town shirt and new season campaign

Yep, that’s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof. That monstrosity – which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip – was just the pre-cursor to the brand’s new season campaign, ‘Save Our Shirt’. Created alongside VCCP and Octagon, ‘Save Our Shirt’ […]

Jaguar serves Wimbledon to the UK with first of a kind, OOH content sponsorship deal

Jaguar serves Wimbledon to the UK with first of a kind, OOH content sponsorship deal

Jaguar will, from July 1, start serving daily highlights and live scores to tennis fans across the country as it becomes the broadcast sponsor of Ocean Outdoor’s UK-wide coverage of the Wimbledon Lawn Tennis Championships. As the Official Car Partner of Wimbledon Jaguar is amplifying its sponsorship of the world’s most eminent tennis tournament with the […]