This Girl Can, Sport England’s award-winning campaign to help women get active, has turned its attention to tackling the exercise Enjoyment Gap – as it reveals 2.4 million fewer women than men strongly agree they find sport and exercise enjoyable and satisfying. This Girl Can’s new campaign phase, ‘This Girl Can With You’, is a […]
Sport England’s radical 10-year vision for change across the sport and physical activity sector is a rallying cry to unite partners around the critical role movement can play in tackling some big issues within society. For launch, it needed a brand language just as bold and emotive.
‘Uniting the Movement’ is a vision to transform lives and communities through sport and physical activity, which Sport England believe has a bigger role to play in improving the physical and mental health of the nation, supporting the economy, reconnecting communities and rebuilding a stronger society for all. As a result of the huge disruption […]
New £1.5 million digital schools’ platform follows success of ‘This Girl Can’
With nearly a third (29%) of young people currently doing less than 30 minutes physical activity per day, and engagement amongst teen girls being the lowest of any group, Sport England is extending its ‘This Girl Can’ campaign – that inspired over 3.9 million women to get active – into schools. The organisation is investing £1.5 […]
The Committee of Advertising Practice (CAP) has recently launched its public consultation on new ways to regulate advertising containing gender stereotyping and as the lead on This Girl Can, I’ve been asked quite a lot for my opinion on it. When we launched This Girl Can in January 2015, it was the first campaign […]